Our Work

For nearly 2 decades, we have been exceeding client expectations by
connecting brands to active lifestyle consumers
through innovative, award-winning marketing programs.

Our Programs

Reaching Boaters in Chicago

July 21, 2020

Sponsored Dog Parks in Chicago

August 29, 2018

Bar-S Foods
Ending Hunger in America

October 24, 2017

Clif Bar
Zbar Sampling

December 15, 2016

Red Bull
Wings for Life

February 26, 2016

Youth Soccer

February 26, 2016

Planet Bottle and Recycling

January 26, 2015

Photography in the Parks

January 26, 2015

Tommy Bahama
Lifeguard Uniforms

January 20, 2015

Recipes from Chef Richard Sandoval

“Dia de los Muertos” or “Day of the Dead” is a traditional Mexican holiday that honors ancestors, and has always kicked off the Mexican hot chocolate season. GSG helped Abuelita, the leading Mexican hot chocolate, expand the season, and the use of Abuelita as an ingredient by working with celebrity Mexican chef Richard Sandoval.


April 16, 2014

Refuel Miami

Nesquik sponsored a youth basketball tournament at the Boys and Girls Clubs of Miami-Dade facilities – a precursor to the Nesquik Community Shootout held at a Miami HEAT game.

Refuel NYC

April 16, 2014

Refuel NYC (Mets)

April 16, 2014

Vons Best Beach

GSG built upon the success of the “Preserve Our Parks” campaign to create success with another key customer, Vons (a division of Safeway).

Ride and Drive

March 1, 2014

Juicy Juice

March 1, 2014

General Mills
Support Your Trails

March 1, 2014

Yuban Coffee
Coffe with a Ranger

November 7, 2013

Honest Tea
Bag to Tree

Honest Tea supported “Earth Month” in 2011 with a “Plant A Tree” program developed by GSG and executed at retail by multiple retailers.

Preserve Our Parks

This multi-year retail program at Stater Bros. Markets in California, encouraged consumers to join Coke in supporting environmental causes including “The Reforest California” campaign, the “Preserve our Parks” campaign and the “Care for Our Coast” campaign.

The North Face
Explore Your Parks

The North Face knows that if people stop going outside, their business will suffer. GSG created the “Explore Your Parks” campaign to encourage all Americans to go outdoors, close to home, at state parks.

Farmer John
Summer BBQ

Farmer John, along with its customers Ralphs and VONS, partnered in creating a cause-based marketing promotion that helped to protect Southern California State Beaches (and renovate bar-b-que grilling areas at public beaches)

Plant a Tree

The Plant a Tree Program partnered Odwalla with all 50 state parks through the America’s State Park initiative. Consumers were invited to “plant” a tree in the state park system of their choice by visiting a custom website to “vote” and view video content submitted by each state.


“GSG has been our go-to marketing agency for retail and cause marketing programs. They flawlessly executed several events with over 20,000 attendance, as well one of the most successful retail marketing campaigns that we have ever had which was called out by our CEO has a top-flight example. When it comes to ‘experiential marketing’ and event activations, GSG is best-of-breed.”

Terry FitchSenior VP/GM Western US Coca-Cola

“Good Solutions Group created and executed an outstanding branded program for The North Face that we consider an important part of our community development work. The "Explore Your Parks", program has helped to accomplish our objective of getting a new and diverse audience outdoors through a camping 101 program. By partnering with State Parks agencies, Good Solutions Group set into motion an engaging event series that has already inspired thousands of potential customers to protect their natural playgrounds.”

Ann KrcikDirector of Brand Communications and Outdoor Exploration

“GSG really helped Bar-S define our cause marketing platform. They were thoughtful and thorough in their approach, and helped us choose something that made the most sense for our business. They were also able to create a communication and activation plan to help us kick off our cause marketing. They are responsive, experienced, and a pleasure to work with. They engaged our entire organization and helped us move our brand forward.”

Jeff GauntMarketing Director, Bar-S Foods

“The outstanding Plant a Tree program that GSG created for Odwalla reinforces the environmental responsibility of our company in a unique way that our consumers enjoy. It engages our consumers, and make our commitment to helping the environment come to life. We love the way GSG was able to engage parks across the country in this program, giving it both a national and hyper local reach.”

Odwalla Vice President of Marketing

“The Park Visitor Welcome Kit is a unique way for us to reach our current and potential customers, while doing some good for the parks. We like the association with parks, and the product has been a successful marketing tool for us.”

Geico Vice President Marketing

“It was great working with the GSG team, and all parties did a fantastic job executing the Nesquik/Celtics event with the Boys and Girls Club and one of our players. Everyone really enjoyed the program and we hope to have the opportunity to work together again in the near future.”

Sr. Vice PresidentBoston Celtics


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