For nearly 2 decades, we have been exceeding client expectations by
connecting brands to active lifestyle consumers
through innovative, award-winning marketing programs.
“Dia de los Muertos” or “Day of the Dead” is a traditional Mexican holiday that honors ancestors, and has always kicked off the Mexican hot chocolate season. GSG helped Abuelita, the leading Mexican hot chocolate, expand the season, and the use of Abuelita as an ingredient by working with celebrity Mexican chef Richard Sandoval.
GEICO Roadtrips
April 16, 2014
Nesquik Bubbleverse
April 16, 2014
Nesquik Refuel Boston
April 16, 2014
Nesquik Refuel Miami
Nesquik sponsored a youth basketball tournament at the Boys and Girls Clubs of Miami-Dade facilities – a precursor to the Nesquik Community Shootout held at a Miami HEAT game.
Nesquik Refuel NYC
April 16, 2014
Nesquik Refuel NYC (Mets)
April 16, 2014
Coca-Cola Vons Best Beach
GSG built upon the success of the “Preserve Our Parks” campaign to create success with another key customer, Vons (a division of Safeway).
Subaru Ride and Drive
March 1, 2014
Juicy Juice Playgrounds
March 1, 2014
General Mills Support Your Trails
March 1, 2014
Yuban Coffee Coffe with a Ranger
November 7, 2013
Honest Tea Bag to Tree
Honest Tea supported “Earth Month” in 2011 with a “Plant A Tree” program developed by GSG and executed at retail by multiple retailers.
Coca-Cola Preserve Our Parks
This multi-year retail program at Stater Bros. Markets in California, encouraged consumers to join Coke in supporting environmental causes including “The Reforest California” campaign, the “Preserve our Parks” campaign and the “Care for Our Coast” campaign.
The North Face Explore Your Parks
The North Face knows that if people stop going outside, their business will suffer. GSG created the “Explore Your Parks” campaign to encourage all Americans to go outdoors, close to home, at state parks.
Farmer John Summer BBQ
Farmer John, along with its customers Ralphs and VONS, partnered in creating a cause-based marketing promotion that helped to protect Southern California State Beaches (and renovate bar-b-que grilling areas at public beaches)
Odwalla Plant a Tree
The Plant a Tree Program partnered Odwalla with all 50 state parks through the America’s State Park initiative. Consumers were invited to “plant” a tree in the state park system of their choice by visiting a custom website to “vote” and view video content submitted by each state.
Testimonials
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“GSG has been our go-to marketing agency for retail and cause marketing programs. They flawlessly executed several events with over 20,000 attendance, as well one of the most successful retail marketing campaigns that we have ever had which was called out by our CEO has a top-flight example. When it comes to ‘experiential marketing’ and event activations, GSG is best-of-breed.”
Terry FitchSenior VP/GM Western US Coca-Cola
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“Good Solutions Group created and executed an outstanding branded program for The North Face that we consider an important part of our community development work. The "Explore Your Parks", program has helped to accomplish our objective of getting a new and diverse audience outdoors through a camping 101 program. By partnering with State Parks agencies, Good Solutions Group set into motion an engaging event series that has already inspired thousands of potential customers to protect their natural playgrounds.”
Ann KrcikDirector of Brand Communications and Outdoor Exploration
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“GSG really helped Bar-S define our cause marketing platform. They were thoughtful and thorough in their approach, and helped us choose something that made the most sense for our business. They were also able to create a communication and activation plan to help us kick off our cause marketing. They are responsive, experienced, and a pleasure to work with. They engaged our entire organization and helped us move our brand forward.”
Jeff GauntMarketing Director, Bar-S Foods
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“The outstanding Plant a Tree program that GSG created for Odwalla reinforces the environmental responsibility of our company in a unique way that our consumers enjoy. It engages our consumers, and make our commitment to helping the environment come to life. We love the way GSG was able to engage parks across the country in this program, giving it both a national and hyper local reach.”
Odwalla Vice President of Marketing
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“The Park Visitor Welcome Kit is a unique way for us to reach our current and potential customers, while doing some good for the parks. We like the association with parks, and the product has been a successful marketing tool for us.”
Geico Vice President Marketing
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“It was great working with the GSG team, and all parties did a fantastic job executing the Nesquik/Celtics event with the Boys and Girls Club and one of our players. Everyone really enjoyed the program and we hope to have the opportunity to work together again in the near future.”
