What We Do
GSG was founded by Shari & Chris Boyer, experienced marketing executives in CPG and sports marketing. Their dream was to start a marketing agency that helped brands “do good”.
We were the first agency to partner with America’s parks, and to date our programs have donated over $12 million to parks around the country through our 20forParks program. We help brands connect with over 1 billion active-lifestyle park visitors annually.
Shari has an extensive background in sales, marketing, and product management including Brand Management positions at Nestle and Proctor & Gamble. Shari was one of the initial employees of Imagitas and during her 7 year tenure she helped forge their strong relationship with the U.S. Postal Service and started their sales force. Shari has a BA in Economics and an MA in Sociology both from Stanford University.
Favorite Outdoor Activities: hiking, running, camping
Christopher is a career marketing executive with extensive management, marketing and brand strategy experience. As Vice President of Marketing and Business Development for Public Storage (NYSE: PSA) for almost 7 years, Christopher headed the company’s national marketing, and helped launch two new product lines, as well as the company's first fully-transactional consumer website. Prior to Public Storage, he held several positions in advertising, marketing and event management, and was the youngest Tournament Director on the women’s professional tennis tour. Christopher has a BA from Syracuse University and attended the Peter Drucker School of Management Executive MBA Program.
Favorite Outdoor Activities: hiking with my family, running, fishing with my boys, exploring tidal pools
President and CMO
Shari and Chris and their talented team of creative and account professionals come together on every project to create a unique and engaging experience for brands.
2014 EX Award – Silver
2013 EX Award – Gold
Outdoor Industry Award
Best Cause Marketing Campaign