Launched Subaru’s new Outback in State Parks
where active consumers
love to play


"GSG has been our go-to brand for retail and cause marketing programs."
Sr. VP/GM Western US Coca Cola


Helped Odwalla engage consumers
to plant 450,000 trees in America’s State Parks


Our Cause Marketing Roots Run Deep.

GSG launched in 2003 on a simple idea: connect brands to consumers in parks, or as we call it “the point of play”.  Along the way, we would generate over $12 million in donations to parks, foster 12,000 volunteer hours, and plant 1.6 million trees.


Almost two decades later, we have stayed true to our roots to become a recognized leader in building communities around purpose-driven brands. We are proud to have worked with brands big and small, old and new, to create powerful, integrated, award winning marketing programs. 

Let’s work together to create something GOOD.

Our Programs



gsg-logos-coke gsg-logos-kraft gsg-logos-thenorthface gsg-logos-nestle geico-logo gsg-logos-odwalla nesquik gsg-logos-farmerjohn
honest2012 gsg-logos-juice gsg-logos-SUBARU gsg-logos-cf gsg-logos-amex gsg-logos-shutterfly gsg-logos-dodge gsg-logos-canon
gsg-logos-toyota gsg-logos-greenworks gsg-logos-sportsauthority gsg-logos-travelocity gsg-logos-unleashed united gsg-logos-stater gsg-logos-cliff
gsg-logos-airstream gsg-logos-littlemo gsg-logos-yuban gsg-logos-burts gsg-logos-merrell gsg-logos-tommy gsg-logos-dasani gsg-logos-usta

“GSG has been our go-to marketing agency for retail and cause marketing programs. They flawlessly executed several events with over 20,000 attendance, as well one of the most successful retail marketing campaigns that we have ever had which was called out by our CEO has a top-flight example. When it comes to ‘experiential marketing’ and event activations, GSG is best-of-breed.”

Terry FitchSenior VP/GM Western US Coca-Cola

“Good Solutions Group created and executed an outstanding branded program for The North Face that we consider an important part of our community development work. The "Explore Your Parks", program has helped to accomplish our objective of getting a new and diverse audience outdoors through a camping 101 program. By partnering with State Parks agencies, Good Solutions Group set into motion an engaging event series that has already inspired thousands of potential customers to protect their natural playgrounds.”

Ann KrcikDirector of Brand Communications and Outdoor Exploration

“GSG really helped Bar-S define our cause marketing platform. They were thoughtful and thorough in their approach, and helped us choose something that made the most sense for our business. They were also able to create a communication and activation plan to help us kick off our cause marketing. They are responsive, experienced, and a pleasure to work with. They engaged our entire organization and helped us move our brand forward.”

Jeff GauntMarketing Director, Bar-S Foods

“The outstanding Plant a Tree program that GSG created for Odwalla reinforces the environmental responsibility of our company in a unique way that our consumers enjoy. It engages our consumers, and make our commitment to helping the environment come to life. We love the way GSG was able to engage parks across the country in this program, giving it both a national and hyper local reach.”

Odwalla Vice President of Marketing

“The Park Visitor Welcome Kit is a unique way for us to reach our current and potential customers, while doing some good for the parks. We like the association with parks, and the product has been a successful marketing tool for us.”

Geico Vice President Marketing

“It was great working with the GSG team, and all parties did a fantastic job executing the Nesquik/Celtics event with the Boys and Girls Club and one of our players. Everyone really enjoyed the program and we hope to have the opportunity to work together again in the near future.”

Sr. Vice PresidentBoston Celtics