Nesquik
Bubbleverse

GSG lead the the creation of an immersive art installation project called “Bubbleverse” in  San Francisco. Nesquik invited participants to the “Happiness Laboratory, a cosmic portal into your childhood imagination,” where a sensory experience took place with a fantastical in-depth immersion with the brand.

Objectives

• Engage millennials with a hands-on experience
• Create shareable content

Results

• 21 Million Print & Broadcast media impressions in San Francisco (and this was before social media!)