Petco

Sponsored dog parks in Chicago

GSG helped Petco UNLEASHED reach dog owners in Chicago sponsoring 5 CPD dog parks. Events held at the dog parks allowed Petco to interact directly with dog owners, handing out free tennis balls, reflective leash covers, and dog training program info.

Objectives

  • Build awareness for Petco’s Dog Training program
  • Drive dog owners to local UNLEASHED stores

Results

  • Increased store traffic
  • 156% ROI