Nesquick - Refuel Boston with the Boston Celtics
A night of celebration and fun with the Boston Celtics developed by GSG. This event included a charity basketball tournament held at halftime on the hallowed parquet floor of the “Boston Garden” where Nesquik presented a $10,000 check to the Boys & Girls Clubs of Boston, empowering them to purchase sports equipment for their after-school programs.
- Engage weekend warrior target audience
- Drive retail sales
- Gain earned media through cause marketing
- $10,000 donated to the Boys and Girls Club of Boston
- 1 Million social media impressions