Nesquick - Refuel Boston with the Boston Celtics

Engaging Weekend Warriors the Most Successful Franchise in NBA History.

A night of celebration and fun with the Boston Celtics developed by GSG. This event included a charity basketball tournament held at halftime on the hallowed parquet floor of the “Boston Garden” where Nesquik presented a $10,000 check to the Boys & Girls Clubs of Boston, empowering them to purchase sports equipment for their after-school programs.


  • Engage weekend warrior target audience
  • Drive retail sales
  • Gain earned media through cause marketing


  • $10,000 donated to the Boys and Girls Club of Boston
  • 1 Million social media impressions