Nesquick - Refuel Boston with the Boston Celtics

Engaging Weekend Warriors the Most Successful Franchise in NBA History.

3-26-14-BOSTON, MA Nesquik at TD Garden Boys and Girls Club participants in the Nesquik Basketball Tournament at the TD Garden during 1/2 time of the Boston Celtics-Toronto Raptors game.
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3-26-14-BOSTON, MA Nesquik at TD Garden Boys and Girls Club participants in the Nesquik Basketball Tournament at the TD Garden during 1/2 time of the Boston Celtics-Toronto Raptors game.
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3-26-14-BOSTON, MA Nesquik at TD Garden Boston Celtics point guard Jerryd Bayless with kids from Boston area Boys and Girls Clubs
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A night of celebration and fun with the Boston Celtics developed by GSG. This event included a charity basketball tournament held at halftime on the hallowed parquet floor of the “Boston Garden” where Nesquik presented a $10,000 check to the Boys & Girls Clubs of Boston, empowering them to purchase sports equipment for their after-school programs.

Objectives

  • Engage weekend warrior target audience
  • Drive retail sales
  • Gain earned media through cause marketing

Results

  • $10,000 donated to the Boys and Girls Club of Boston
  • 1 Million social media impressions