Red Bull “Wings for Life”

Empowering the “Wings for Life” World Run

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The Red Bull Wings for Life World Run is unlike any other, because runners participate all over the world at the same time. To help Red Bull expand participation in the event, GSG helped them develop a “selfie” run so runners and groups could participate on their own if they weren’t near an organized run location. GSG created field marketing plans and tools to engage the amazing Red Bull street teams in motiving 20,000 additional runners to participate.

Objectives

  • Create 10,000 “Selfie Run” participants

Results

  • An additional 8,900 runners signed up
  • Additional $60,000 raised