As an international leader in the sporting goods industry, Columbia is dedicated to giving back to their communities and conserving the outdoors in a dynamic, meaningful way. GSG helped Columbia bring that story to life in local markets, by creating the “GEAR UP GIVE BACK” campaign.
Gear Up Give Back paired Columbia retail stores with local non-profit partners, such as Washington Trails Association and Friends of the High Line. For a month, 10% of retail sales at stores was donated the non-profits. The program was kicked off with 14 lively in-store events to highlight the partnership and educate the community.
Columbia stores experiences a significant sales lift from the promotion, and non-profit partners received millions of brand building impressions, setting the stage for future partnership.
Columbia stores experienced a 33% sales lift from the promotion.
The local non-profit partnerships created allowed Columbia to continue its community efforts long after the promotion ended.