Park Rangers Get a New Ride

GSG helped Subaru enter into a partnership with the California, Utah and Colorado state parks to launch the 2010 Outback to current Subaru owners and active lifestyle park visitors. Park Rangers made the Outback their ride, and Ride and Drive event were held at parks featuring Test Drives, Leave No Trace seminars, mountain bike & canoe trials and giveaways.  $10 was donated to parks for each test drive.


  • Create test drive experience and awareness for the new Outback launch


  • Conducted more than 2,000 Test Drives securing driver information for follow up
  • 30 million impressions per year of co-branded vehicles driven by park rangers