General Mills

Why do YOU love trails??

cascadian
cascadian-farm-460x400

The Cascadian Farm and LARABAR brands reached targeted Active Lifestyle consumers through a “Support your Trails” program in New York and Massachusetts, with mass product sampling via Park Rangers as well as the creation of a custom “Healthy Heart Trails Guide” in print, online and via park signage.

Objective

  • Create brand awareness and trial for Cascadian Farm and LARABAR brands

Solution

  • Mass sampling program to park visitors in target markets and sponsorship of “Healthy Heart Trails” program

Results

  • 500,000 bars distributed to target audience
  • 20 million target impressions through Healthy Heart Trail signage, web, and printed brochures