Nesquik – Refuel Miami with the Miami Heat

Engaging weekend warriors for good!

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GSG created a program to engage weekend warriors in the Miami area. At the Nesquik Community Shootout at a Miami HEAT game, kids from local Boys and Girls clubs took shots for charity, and . Nesquik rewarded them with $10,000 for after school sports equipment.  Hispanic retailer Navarro supported with an 8 week in-store promotion and an autograph session with Miami HEAT star Mario Chalmers.

Objectives

  • Engage weekend warrior target audience
  • Drive retail sales
  • Gain earned media through cause marketing

Results

  • $10,000 donated to the Boys and Girls Club of Miami Dade
  • 31 Million earned media impressions in Miami
  • Program Winner of the prestigious 2014 EX Award