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Mar 10 ,2015

Cause At The Core: Dove Edition

At Good Solutions Group, we care. As one of the leading agencies in cause-marketing in the U.S., we’ve made it our mission to support causes that positively impact our communities and world. Join us in celebrating successful companies that care about causes too and strive to truly make a difference.

Cause At The Core: Dove Edition

Dove-Real-Beauty-Campaign

Company: Dove

Campaign: Real Beauty

Campaign Launch Date: September 2004

Campaign Accomplishments and Highlights: 

  • 2007: The Dove global study, Beauty Comes of Age, revealed that 91% of women ages 50–64 believe it is time for society to change its views about women and aging. The campaign celebrated the essence of women 50+—wrinkles, age spots, grey hair and all. It was brought to life through a communications campaign created with internationally renowned photographer Annie Leibovitz. When the Campaign for Real Beauty focused on the idea that girls are bombarded with unrealistic, unattainable images and images of beauty that impact their self-esteem, the brand teamed up with the entertainment industry to show that what girls see in movies and magazines represents an unrealistic standard of beauty.
  • 2011: Dove released the findings of its largest global study to date on women’s relationship with beauty—The Real Truth About Beauty: Revisited. The study revealed that only 4% of women around the world consider themselves beautiful, and that anxiety about looks begins at an early age. In a study of over 1,200 10-to-17-year-olds, a majority of girls, 72%, said they felt tremendous pressure to be beautiful. The study also found that only 11% of girls around the world feel comfortable using the word beautiful to describe their looks, showing that there is a universal increase in beauty pressure and a decrease in girls’ confidence as they grow older.

Community Outreach Organization: Dove supports the work of the Girl Scouts of the U.S.A., Girls Inc., and Boys & Girls Clubs of America ( Dove has created self-esteem- building, educational programs and activities that encourage, inspire and motivate girls around the world. )

Impact: Dove has reached over 7 million young women so far and set a global goal of reaching 15 million girls by 2015.

Website: http://www.dove.us

 

Mar 05 ,2015

Six Principals of a Successful Cause Marketing Program

Six Principals of a Successful Cause Marketing Program

Cause marketing is not just for do-good-ers.  Cause marketing can drive strong business results and ROI, while simultaneously signaling to your consumers and employees that you are the kind of company they want to be associated with. Good Solutions Group (GSG) CEO Shari Boyer has six principles that make for successful (and award winning) cause marketing programs.

1. Find a cause that resonates with your corporate culture and values.

Home page

The Odwalla Plant a Tree program is a great example.  In 2009, GSG connected Odwalla not only to its environmental roots, but also to lifestyles of health and sustainability, a demographic otherwise known as LOHAS, through an innovative program that allowed consumers to “plant” a tree in a state park by voting online.

2. Clearly state the result or goal of the cause campaign.

In the Odwalla Plant a Tree program example, Odwalla clearly stated the number of trees they would plant each year, if enough consumers visited the website.  And they did!  The program “sold out” of the trees within 2 weeks.

3. Local problems or issues resonate more than national.

The Plant a Tree program was successful because it allowed consumers to choose which state they wanted their tree planted in.  It made a difference in their backyard, not across the oceans, and far away.  Not that consumers don’t care about causes far away, but campaigns with local impact see strong results.

4. Educate the consumer about the cause.

In the Odwalla case, the website was full of fun and educational facts about the power of trees.  Consumers could learn about the cause, while they were voting.

Carbon offset

5. Engage all stakeholders

Cause programs shouldn’t sit in a silo, over in the Public Affairs Department.  Cause programs work best when they are integrated with a Retail Partner (critical for driving sales results), Employees (through volunteer events), Press, and Consumers.

6. And lastly, be positive and focus on the outcome.

You don’t have to be all gloom and doom about the problem, instead focus on the positive outcomes that your campaign can accomplish.

Check back for more examples of great cause marketing campaigns on the blog.

 

 

Feb 20 ,2015

Cause-Marketing Matters More Than Ever

We’ve all seen one. Viral videos of the Ice Bucket Challenge appeared all over the internet, ballooning from a little over 100 tweets in July 2014 to over 32,000 daily tweets by mid-August of 2014. The Ice Bucket Challenge was a viral marketing tactic that brought awareness to amyotrophic lateral sclerosis (ALS), a lethal neurodegenerative disorder (otherwise known as  Lou Gehrig’s disease), and raised over $100 Million for the ALS Association.

So what makes a video of someone pouring ice water over their head so enticing that people are willing to back the cause with their wallets? Similarly, how did Invisible Children, once a small San Diego based non-profit, raise over $30 million after their viral video of Kony 2012 gained a momentous 100 million views in five days?

Our answer? Interest in cause-marketing is at an all-time high.

Blog infographic resized

Infographic courtesy of Huffington Post.

Feb 13 ,2015

Chocolate-Inspired Valentine's Day Recipes For Your Sweetheart

Chocolate-Inspired Valentine's Day Recipes For Your Sweetheart

Let’s face it, chocolate is a girl’s everyone’s best friend. So we’re bringing you 5 mouthwatering chocolate inspired recipes from our friends at Nestlé.

Your sweetheart (and tooth) will thank you!

Imagine having breakfast in bed with these Cocoa-Kissed Red Velvet Pancakes.

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Or spice things up with Spicy Chocolate Fondue.

Kick off your home cooked Valentine’s Day dinner with Fragrant Seafood Soup with Chocolate Broth by Chef Richard Sandoval.

seafood soup

Prepare to ask for seconds with Chef Richard Sandoval’s savory Chocolate Adobo Rubbed Pork Chops.

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And top off the night by toasting your After Midnight Javatini with your loved one.

javatini

Happy Eating!

Cocoa-Kissed Red Velvet Pancakes

Ingredients

  • 1 cup all-purpose flour
  • 1/4 cup granulated sugar
  • 3 tablespoons NESTLÉ® TOLL HOUSE® Baking Cocoa
  • 1 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1 large egg
  • 1 cup reduced-fat buttermilk or lowfat milk
  • 2 tablespoons unsalted butter, melted
  • 1 1/2 teaspoons vanilla extract
  • 1 teaspoon red food coloring
  • Heart-shaped pancake cutters or cookie cutters (optional)
  • Optional garnishes: butter, powdered sugar, maple syrup and fresh berries

Directions

1. Combine flour, sugar, baking cocoa, baking powder, baking soda and salt in large bowl; stir well.

2. Whisk egg, buttermilk, butter, vanilla extract and food coloring together in large bowl. Add to flour mixture; stir to combine. Allow mixture to sit for 5 minutes (this produces more tender pancakes).

3. Heat nonstick skillet or griddle over medium heat. Brush with a little oil or butter. Add about ¼ cup batter to skillet. Cook for about 2 minutes or until bubbles start to form on top. Flip and cook for 1 to 2 minutes or until bottom is lightly browned. Serve immediately with butter, powdered sugar, syrup and berries.

Cook’s Tip: If using pancake or cookie cutters, be sure to coat with a little oil so the pancakes don’t stick. Place cutters in skillet and pour batter into cutters. Remove cutters before flipping.

Spicy Chocolate Fondue
Ingredients
  • 1 can Evaporated Milk
  • 7 oz. Nestlé dessert chocolate (broken into small pieces)
  • 1/4 tsp Chili powder
  • 1/2 tsp Ground Cardamom
  • Assortment of Fruit

Directions

1. In a saucepan over medium heat, bring the evaporated milk to a boil.
2. Remove from heat and transfer into your chocolate fondue pot (do not light the candle just yet).
3. Add the chocolate pieces and let them sit for a minute, then stir.
4. Light the candle (or turn on the electrical element) and make sure the mixture is smooth.
5. Add chili powder and cardamom and mix well.
6. Put a piece of fruit on a skewer and dip it into your Nestle chocolate fondue recipe. Enjoy!
Fragrant Seafood Soup with Chocolate Broth

Ingredients

  • 1 bay leaf
  • 1/4 cup dry white wine
  • 1 MAGGI Chicken Flavor Bouillon Tablet
  • 1 chipotle chile in adobo sauce from a can, seeded and chopped
  • 1 tablespoon tomato paste
  • 1 teaspoon ketchup
  • 1/2 teaspoon ground cumin
  • 4 cups water
  • 2 cups diced, peeled potatoes
  • 12 prawns or medium shrimp, peeled and deveined
  • 12 whole clams or 1/4 cup canned whole baby clams
  • 2/3 cup (5 fluid-ounce can) NESTLÉ® CARNATION® Evaporated Lowfat 2% Milk
  • 1/2 cup frozen green peas
  • 1/2 cup frozen yellow corn kernels
  • 2 tablespoons NESTLÉ ABUELITA Granulated Chocolate Drink Mix

 

Directions

1. Heat oil in large pot over medium heat. Add onion, tomato, carrot, cilantro, garlic, ginger, lemongrass and bay leaf; cook, stirring occasionally, for 3 minutes. Add wine; stir to loosen up brown bits from bottom of pan. Add bouillon, chile, tomato paste, ketchup and cumin; cook, stirring frequently, for 2 to 3 minutes. Add water. Bring to a boil; reduce heat to low. Cover; cook for 40 to 45 minutes, reducing mixture by 25%.

2. Transfer mixture to blender (in batches, if necessary); cover. Blend until smooth. Strain mixture back into the pot; continue cooking over low heat. Add potatoes; cover. Cook for an additional 15 minutes or until potatoes are tender.

3. Increase heat to medium; add prawns, clams, evaporated milk, peas, corn and Abuelita chocolate. Cook for 5 to 7 minutes or until shrimp turn pink. Serve garnished with additional cilantro, if desired.

Chocolate Adobo Rubbed Pork Chops

Ingredients

CHOCOLATE ABUELITA DEMI-GLACE

  • 2 tablespoons grated piloncillo (or brown sugar)
  • 1 1/2 teaspoons MAGGI Granulated Chicken Flavor Bouillon

CHOCOLATE ABUELITA ADOBO RUB

  • 1 tablespoon MAGGI Granulated Chicken Flavor Bouillon

Directions

FOR CHOCOLATE ABUELITA DEMI-GLACE:

1. Heat oil in medium pot over medium heat. Add onion and garlic; cook, stirring frequently, for 2 to 3 minutes. Add chile; cook, stirring occasionally, for 5 minutes. Add piloncillo; cook for 3 minutes or until slightly caramelized. Add vinegar; cook, stirring occasionally, for 10 to 15 minutes or until reduced by half.

2. Add beef stock, Abuelita chocolate and bouillon. Increase heat to high; bring to a boil. Reduce heat to medium; cook for 35 to 45 minutes or until reduced by half.

FOR CHOCOLATE ABUELITA ADOBO RUB:

1. Combine Abuelita chocolate, espresso powder, paprika and bouillon in medium bowl. Store in an airtight container or keep in the freezer in a sealable plastic bag.

2. Season pork chops aggressively with adobo rub; rub lightly with oil. Preheat a gas or charcoal grill (a grill pan can be used as well) to high heat; place the chops on the grill. Grill for 5 to 7 minutes (depending on the size), turning occasionally to ensure that they do not burn. Place chops on plate; ladle 2 tablespoons glace over each pork chop.

After Midnight Javatini

Ingredients

  • Ice cubes
  • 1/4 cup espresso
  • 2 tablespoons any flavor NESTLÉ COFFEE-MATE Liquid Coffee Creamer

2 tablespoons vodka

  • 1 tablespoon coffee liqueur (optional)

Directions

1. Fill cocktail shaker halfway with ice. Add espresso, Coffee-mate, vodka and liqueur; cover. Shake for 10 to 15 seconds. Strain into chilled martini glass.

Cook’s Tip: Try garnishing the rim of the martini glass with grated chocolate. Coat the rim with honey, then dip in grated chocolate.

Nov 25 ,2014

GSG attends the Latin Grammy Awards in Vegas

GSG attends the Latin Grammy Awards in Vegas

Chris and Shari, our founders, attended the 15th Annual Latin Grammy awards last week in Las Vegas. They were there to scope out the event as part of a top secret marketing project for one of GSG’s clients.

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The event was more of a concert than an awards shows with lots and lots of cool performances, and a few awards thrown in.

It was quite a production!

It was quite a production!

The after party was where the real brand activations started with lots of placement for 7-Up, Loreal, and McDonald’s. Good stuff, but here at GSG we have some great ideas cooking as well!

The after-party at Hakkasan Nightclub

The after-party at Hakkasan Nightclub

The performance was delayed by 15 minutes so the President could speak about immigration

The performance was delayed by 15 minutes so the President could speak about immigration

Nov 24 ,2014

GSG named to Chiefmarketer Magazine Top Shops of the Year!

GSG named to Chiefmarketer Magazine Top Shops of the Year!

GSG is so proud to be named to Chiefmarketer Magazine and Promo Magazine’s Top 100 Promo Shops of the Year list. As we have grown we have added experiential and promotion marketing to our list of capabilities. In the past year, we have created some fun and engaging events for Nesquik with the Boston Celtics, and most recently, we worked with celebrity chef Richard Sandoval on a Dia de los Muertos program for Abuelita Chocolate.

Thank you Promo and Chiefmarketer! We are honored to make your list!

http://www.chiefmarketer.com/topshops/good-solutions-group/

Nov 15 ,2014

One of the strongest earthquakes ever recorded shook the nation

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Going into their second tune up game against the Dallas Cowboys on Friday, Tannehill and the Dolphins’ offense should see more prolonged action. With that, there should also come a more representative sample with which to evaluate the veteran in coach Adam Gase’s offense assuming the quarterback can stay on his feet. Against New York, Tannehill was hit on three of his four pass attempts.

Was a belief over time for years that if you sell on Amazon, you never going to get the data on that customer. But if I don sell on Amazon, I never going to see that customer anyway, said Edwards, who personally promoted Prime Day in videos for eBags Facebook page. Controls the customer journey anymore..

Somewhere between mini bags, off the shoulder tops, and posh straw tote bags, pompoms emerged as the most surprising (and fun!) micro trends of the season. If you’ve got a trip to Sayulita, Mexico planned, lucky you: pompom adorned jewelry, clothing, and even beach accessories are everywhere. If not, well, here are five alternatives that should scratch your pompom itch.No other designer has managed to completely conquer the entire fashion industry quite like Alessandro Michele at Gucci has this year.

Did our due diligence and feel the demographics in Brampton is perfect for basketball, said Magley. Don have to educate the public. Not there yet, but I excited about it, said NBL Canada president Andre Levingston. It is particularly unfortunate that Nethercote seeks to create controversy about the reappointment of the Electoral Commissioner. I entirely agree with Justice Michael Kirby’s observations, quoted by Nethercote, that the commissioner is “a neutral officer and, indeed, one of the most important, if not the most important, in the executive”. This is all the more reason to ensure that his reappointment is secure and above politics.

May 07 ,2014

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