We are data freaks! Over the last 9 years, through our proprietary park-intercept and online surveys, GSG has amassed a substantial amount of both qualitative and quantitative research about the Active Lifestyle Audience that visits parks. No other company has the level of in-depth data that we do about this target audience. Our customized marketing programs “work” because we understand completely the in-park active lifestyle audience better than anyone. We know how to engage these target consumers at their “point-of-play” – be it swimming, golf, tennis, surfing, hiking, climbing, skateboarding, camping, beach-going, running, picnicking, or youth sports. GSG can reach a brand’s target audience in an efficient and effective way, and build a deeper emotional connection for the brand.