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Cause-Marketing Matters More Than Ever

Feb 20 ,2015

Cause-Marketing Matters More Than Ever

We’ve all seen one. Viral videos of the Ice Bucket Challenge appeared all over the internet, ballooning from a little over 100 tweets in July 2014 to over 32,000 daily tweets by mid-August of 2014. The Ice Bucket Challenge was a viral marketing tactic that brought awareness to amyotrophic lateral sclerosis (ALS), a lethal neurodegenerative disorder (otherwise known as  Lou Gehrig’s disease), and raised over $100 Million for the ALS Association.

So what makes a video of someone pouring ice water over their head so enticing that people are willing to back the cause with their wallets? Similarly, how did Invisible Children, once a small San Diego based non-profit, raise over $30 million after their viral video of Kony 2012 gained a momentous 100 million views in five days?

Our answer? Interest in cause-marketing is at an all-time high.

Blog infographic resized

Infographic courtesy of Huffington Post.