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ME CORPORATE PARTNERS

The Campaigns that Won Us the Top Shops Award

Mar 24 ,2016

The Campaigns that Won Us the Top Shops Award

PROMO Top Shops Good Solutions GroupIt’s always exciting to see campaigns we’ve worked on get recognition, and some of our recent campaigns got us a spot on Chief Marketer’s Top Shops for 2016! This award means a lot to us because it honors the top 100 agencies across the entire U.S. that focus on promotional marketing. Also, it recognizes us for all three of our specialties:

  • Event and Experiential Marketing
  • Sponsorship Activation
  • Cause Marketing

In honor of this award and the clients who helped us get it, we’d like to recap some of our favorite campaigns that put us in the Top Shops race:

Abuelita – “Day of the Dead”
Remember our Dia De Los Muertos campaign for Abuelita a few months ago? To recap, we helped them distribute over 20,000 samples to kickoff the hot chocolate season just before this special Mexican holiday, by getting Mexican celebrity chef Richard Sandoval to prepare delicious recipes using Abuelita chocolate. The campaign resulted in 47% YOY sales lift.

Abuelita Chocolate Day of the Dead Marketing Event
Tommy Bahama
We coordinated Tommy-Bahama sponsored uniforms for the City of Chicago Lifeguards, leading to earned media (190 million impressions), brand awareness and establishing Tommy Bahama’s support for the windy city. The event was launched at a new Chicago store to help promote two new area store openings.

Tommy Bahama Marketing Campaign Good Solutions Group
GEICO
As the official sponsor of Park Visitor Welcome Maps, GEICO provides families with roadtrip (and insurance) information as they read through a handy map of America’s state and national parks. In order to connect with the RV/motorcycle target audience, GEICO distributed over 500,000 RV guides per year, with 100,000 motorcycle enthusiasts being reached at the annual Sturgis Motorcycle Rally.

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The North Face
Outdoor activity is near and dear to our hearts at GSG, and this event helped get Americans outdoors for the first time with free camping gear and hundreds of large group camping events. The objective: Increase sales and encourage outdoor recreation. Results: Hundreds of camping events, 78% said they would camp again, 87% said they would spend at least $250 on gear, and over $310,000 donated to state parks for camping event funding.

Explore Your Parks Marketing Campaign North Face
Nesquik Youth Soccer
We helped Nesquik reach mothers with young children through sponsorship of youth soccer to help switch their reach for sugary sports drinks to carb and protein rich chocolate milk. Driving awareness of chocolate milk as a post-game drink to 77% among coaches and 66% among parents, we’d say we scored major goals.

Nesquik Youth Soccer Marketing Campaign
Connecting brands to target audiences with active lifestyles can be fun, socially responsible and increase brand sales and support all at once. To read more details on any of these campaigns, visit our website.  If you have any comments or questions, feel free to write to us in the comments section below!

Nov 24 ,2014

GSG named to Chiefmarketer Magazine Top Shops of the Year!

GSG named to Chiefmarketer Magazine Top Shops of the Year!

GSG is so proud to be named to Chiefmarketer Magazine and Promo Magazine’s Top 100 Promo Shops of the Year list. As we have grown we have added experiential and promotion marketing to our list of capabilities. In the past year, we have created some fun and engaging events for Nesquik with the Boston Celtics, and most recently, we worked with celebrity chef Richard Sandoval on a Dia de los Muertos program for Abuelita Chocolate.

Thank you Promo and Chiefmarketer! We are honored to make your list!

http://www.chiefmarketer.com/topshops/good-solutions-group/