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MARKETING STRATEGY

We know how to make brands SUPERSTARS

We know the corporate Brand world because we were in your chair! Our team is comprised of former Fortune 100 Brand executives, as well as top-agency executives, and we know how to speak your language. A key to success for any Brand is developing a solid strategic plan that addresses every facet, including competitive landscape, brand attributes, messaging, visuals, budget, just to name a few.

As a full service marketing agency, we do everything and anything for our clients to meet their strategic marketing and advertising goals and objectives. We make strategic recommendations and take a 360-degree approach to ensure that all of a Brand’s attributes are exposed to the Target Consumer — womens down jackets including media, production, digital and social media, content creation, public relations, mobile, retail, sampling, research, and cause marketing, etc. We strive to convey a consistent brand messaging that results in consumer sales up-tickand generates a positive ROI.

To begin, our award-winning team fully immerses itself into a client’s Brand to understand it completely, and then works with the Brand team to identify the short-term, mid-term, and long-term goals. We are data-driven and dig deep to find any information we need. With the complete knowledge of the Brand under our belt, coupled with our in-depth understanding of the market landscape, marketing challenges and opportunities, retail know-how, and how internal and external constituencies will see the Brand, we develop a strategic integrated marketing plan. But, we also are flexible and know how to “pivot”; if something isn’t working the way we like, we are adept at figuring out why, and trying something different, quickly and efficiently. Thomas Edison “invented” the light bulb over 1,000 times before it worked perfectly, and failure was never an option! We continue to work with the Brand through execution and measurement phases.We know how to help brand and Brand Managers become ‘superstars’.

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