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20 million target impressions
General Mills Support Your Trails

General Mills

The Cascadian Farm and LARABAR brands reached targeted Active Lifestyle consumers through a “Support your Trails” program in New York and Massachusetts, with mass product sampling via Park Rangers as well as the creation of a custom “Healthy Heart Trails Guide” in print, online and via park signage.
Objective

  • Create brand awareness and trial for Cascadian Farm and LARABAR brands

Solution

  • Mass sampling program to park visitors in target markets and sponsorship of “Healthy Heart Trails” program

Results

  • 500,000 bars distributed to target audience
  • 20 million target impressions through Healthy Heart Trail signage, web, and printed brochures

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