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68% sales lift on soccer pack

Nesquik Youth Soccer

Research overwhelmingly points to the fact that chocolate milk is a great recovery drink after sports. To capitalize on this and reach the Nesquik target mom with young children, GSG created a marketing program focusing on youth sports, and starting with soccer. Through partnership marketing with AYSO and US Youth Soccer, as well as celebrity soccer players, and an MLS team, GSG helped Nesquik change the tradition of postgame drinks from sugary sports drinks to carbohydrate and protein rich Nesquik.

Results

  • 87% penetration of the soccer market
  • 77% awareness of chocolate milk as a great postgame drink (coaches)
  • 66% awareness of chocolate milk as a great postgame drink (parents)
  • 68% sales lift on soccer pack

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