Right side Toggle

Right side toggle content goes here Right side toggle content goes here Right side toggle content goes here .

To edit this text, navigate to "Appearance > Theme Options > Right side Toggle" and add your text or images as per your reuirements.

20% of the proceeds from the Park Visitor Welcome Maps are donated back to parks!

GEICO

GEICO is the title sponsor of the Park Visitor Welcome Maps and RV Guides. The maps are comprehensive guides to the entire state park system, and feature tips and suggestions for what to see, as well as a large map. GSG created GEICO Road Trips for each map that allow GEICO to integrate into the map content and appeal to park visitors. Each road trip also has driving tips, including insurance information.

As part of the campaign, 20% of the proceeds from the Park Visitor Welcome Maps are donated back to parks through the 20% for Parks program, creating good will and a great cause story for GEICO.

GSG also created a “Rides Guide” for Custer State Park, which is handed to the 100,000 visitors of the Sturgis Motorcycle Rally, a highly targeted group of motorcycle riders. 25,000 Rides Guides are handed out in the 2 week period surrounding the Sturgis event, and show travelers the best 3 motorcycle rides in the area. Large interpretive signs with the rides are also posted at Custer State Park.

Objectives

  • Connect GEICO to outdoor lovers and RV/Motorcycle target audience
  • Connect with Motorcycle target at Sturgis Rally

Results

  • Over 10 million Park Visitor Welcome Maps distributed ‘hat to hand’ by rangers to park visitors
  • 100,000 motorcycle enthusiasts reached at Sturgis per year
  • Targeted RV audience reached through 500,000 RV Guides per year

<< Prev    Next>>

Comments are closed.