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Partnered with New York State Parks to build playgrounds!

Juicy Juice

Juicy Juice partnered with the New York State Parks to reach parents with children at play, by sponsoring the creation of new playgrounds in high visitation state parks. Custom interpretive panel signage at “Point of Play” playgrounds as well as on-site sampling programs broadened this program and successfully achieved a connection to children 6 months – 9 years of age.

Objectives

  • Drive strong brand position as mother’s helper in the development of healthy, active children

Solution

  • Partnership with New York State Parks to build playgrounds in 7 park locations with customized branded
    educational signage at “point of play”

Results

  • 133% increase in brand attribute rating of “helps in development of healthy, active children”
  • 45MM earned media impressions

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