Canon
Park lovers are a key target audience for Canon, and partnering with state parks was a perfect way to reach them. GSG created a Photo Contest for Canon for outdoor lovers. The contest was promoted through the Park Visitor Welcome Maps and Parkvisitor.com and resulted in more entries than any other photo contest Canon has run.
Objectives
- Communicate Canon’s support for America’s parks and open spaces
- Drive interaction with Canon products
- Create a library of consumer generated images for Canon promotion
Results
- Over 20,000 entries to photo contest
- Rise in brand love among park visitors of 215%