GSG built upon the success of the “Preserve Our Parks” campaign to create success with another key customer, Vons (a division of Safeway). The campaign encouraged purchase of Coca-Cola products through in store POS and display activity, and allowed shoppers to vote for the best beach in Southern California. Winning beaches received a cash donation and a beach clean up day.
- Demonstrate Coca-Cola commitment to healthy, active living
- Drive sales of Coca-Cola products at 185 Vons stores in Southern California through incremental display and POS
- Create buzz for Coke and Vons around Earth Day
- Extremely positive sales results vs. YAG
- $50,000 donated to 3 California State Park beaches
- 3 large clean up volunteer events at 3 winning beaches
- 110 million earned media impressions valued at $415,000