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Natural Products EXPO 2018

Mar 14 ,2018

Natural Products EXPO 2018

Natural Products EXPO at Anaheim Convention Center


Each year we are lucky enough to attend the Natural Products EXPO, the largest natural and organic products convention in the world.  Over 3,500 brands exhibit to over 85,000 attendees, making it quite an extravaganza of goodness.  It is fun to see what the veterans in the business are doing, but our favorite part of the show is the New Product Pavilion, where it is not uncommon to find the founder/maker of the product in their booth happily serving you a sample.

We know you care deeply about healthy natural food, so on with our report of what is new and trendy.


Yes, you know about gluten free, but now we have grain-free.  Books like The Plant Paradox, and Grain Brain have educated us that grains are not great for many of us, so finding products and entire companies that avoid grains is wonderful.  Some of our favorites now use cassava flour, or even cauli-flour to make tasty snacks without traditional wheat or grains.  We loved discovering Kitchun Grain Free Food Company, OHi Superfood Bar, Coco Thins, and TOSI Super Bites.

Gloriana Koll, Co-founder of Kitchun

OHi Grain Free Superfood Bar







Coco-Thins Grain Free cookie crisps

TOSI grain free SuperBites



Plants are in!  It was amazing the see the number of companies touting plant based ingredients, including plant protein, flour made from plants, and of course plant based drinks.  The gluten free, cauli-flour pizza from Caulipower was delicious, as was the pizza, and every single other item from Daiya foods, including the new coconut ice cream bars, and coconut yogurtDr. Praeger’s, a family owned business, was showcasing some of their new plant based foods, that were chock full of nutrients, and very delicious.  Note to moms of kids who don’t like vegetables: get your hands on their Kale Puffs.  In the drink department, we are huge fans of superherb company Rebbl, and all of the amazing drinks they produce.  Our favorites are Matcha Latte and Maca Mocha, but really they are all incredible tasting and good for you.  A new product that knocked our socks off was the Vive Organic line of wellness shots.  Super concentrated and potent, these shots will power you up for an active day.

Daiya gluten free, dairy free pizza

Dr. Praeger’s delicious Kale Puffs







Rebbl Matcha Latte Super Herb Elixir

Vive Organic wellness shots



Though we didn’t see enough brands doing cause marketing, a few brands stood out.  Stonyfield Organic is encouraging you to vote, with founder Gary Hirshberg stepping back in to oversee this important mission.  Then there are a few companies that are building cause into their business model, such as This Bar Saves Lives.  They donate a food packet to Action Against Hunger for each bar purchased in the U.S., a total of 3.5 million packets so far.  We know cause is important to all consumers, but especially millennials, so we’d love to see more brands support causes, especially parks!

Stonyfield Organic is encouraging you to vote


This Bar Saves Lives donates food aid with each purchase
















Along with plant power, we are starting to see a lot of plant-based meat substitutes.  Beyond Meat offered an incredible tasting meatless sausage at the show, and the crowd was going crazy.

Meat free sausages that taste good!












Lots and lots of other great products, but these are the ones that stood out to us.  Try something new on your next park adventure!

Feb 05 ,2018

Super Bowl Ads Reflect Cause Marketing is Alive & Well

The Super Bowl draws millions of viewers and has become the most watched television event in a calendar year. The next day is filled to the brim with people recapping football highlights, halftime performances and of course, the commercials. With a hyperaware audience of 111 million it is no wonder companies will save their best and most important messages and products for this moment. A Super Bowl hit commercial is one that is shared across demographics and talked about for the long term.

GSG along with Tim Calkins, a marketing professor at Northwestern University, believes that “Super Bowl ads always reflect the mood of the country to a certain degree.” We’ve stated before that millennials are requiring more from the brands they use and support. They are, essentially, demanding companies show the good they are doing with the money they are given.

This year, we were elated to see brands so tastefully bringing their cause marketing efforts into the limelight. Budweiser has been running a disaster-relief water program for 30 years but only this year told this high volume viewership about it. Hyundai’s Hope on Wheels is celebrating its 20th year and has raised more than $130 million for childhood cancer research and chose the most prominent event of the year to share this incredible program. These companies are demonstrating their understanding of what their target audiences demand in terms of cause.

The Super Bowl offers brands the opportunity to score or fumble horribly. Where we see Budweiser and Hyundai succeed with their cause message, we also see Ram fumble with their “Built to Serve’ ad where they use Martin Luther King Jr’s speech as a comparison to how their trucks serve. The audience threw their negative feedback onto Twitter immediately. This is a know your audience moment that will leave the brand making amends for some time. We can call this their Pepsi moment.

In this millennial dominated environment, how is your brand holding up? We encourage you to incorporate cause marketing into your campaign strategies in 2018. Contact GSG here http://goodsolutionsgroup.com/contact/ to learn more about how we can help you kick-start your marketing efforts to reach and engage your audience with a cause driven strategy.


Jan 10 ,2018

First Day Hike – Happy New Year!

Being outdoors, surrounded by nature is a great way to start your New Year. Every year, thousands of people, across 50 states, venture out to their local parks for a ranger guided tour on New Year’s Day, as part of the First Day Hikes coordinated by America’s State Parks. Last year nearly 55,000 people rang in the New Year, collectively hiking over 133,000 miles.

Depending on location, hikers look for whales, birds, go snowshoeing, visit historic sites or explore parks nested in urban environments. You can visit America’s State Parks to select your 2019 First Day hike! You will not regret it!

Good Solutions Group is proud to be a founding partner of America’s State Parks, has been working with parks across the country since our founding in 2003. In total, programs created by GSG have generated over $12 million for parks in America. Learn more about our park related programs here.

For those of you who did participate in this year’s First Day Hike please feel free to share your experience in the comments below! Continue reading “First Day Hike – Happy New Year!” »

Dec 18 ,2017

It’s a Fact. What Your Consumers Expect of Your Brand.

In this rapidly evolving marketplace it is imperative to speak to your consumers in a way that moves them to action. 91% of consumers expect brands to prove a company is worthy of their business through good works and to operate responsibly socially and environmentally. 88% of consumers globally agree that a company taking specific actions can increase their profits and improve their communities socially and economically.

Today, it is imperative to not only produce a great product or service, but to show what your brand stands for. From environmental to social causes, companies globally are recognizing the impact their involvement in important issues can have on their brand. In fact, a massive 76% of companies are measuring and tracking the societal impacts of their investments and have begun using that data to inform their core programs.

Knowing that your consumers are more likely to support a product that had an accompanying social or environmental benefit verses 53% that boycotted a product from a company deemed irresponsible, should help influence your company to ensure cause marketing is included in your annual strategy.

Build a solid strategy in 2018 to reach the 66% of consumers who will pay more for products or services from companies committed to making a positive change. Good Solutions Group has been helping companies for over 15 years design, implement and track cause marketing initiatives. Our client list includes Nestlé, Coca-Cola, Subaru and The North Face to name a few. Reach out today to find out more about how we can help your company and brand grow in 2018.

Sources include: 2016 CECP Giving in Numbers Brief, 2016 Edelman Trust Barometer, 2015 Nielsen Sustainability Imperative Study and Cone Communications/Ebiquity Global CSR Study.

Feb 02 ,2017

Why Millennials Want your Brand to Invest in a Cause


Millennials Cause Marketing CSR GSG BlogWhy the sudden interest in causes? The growing interest in social causes is not so sudden, and definitely not temporary.

As the generation that grew up alongside the internet boom as well as the expansion of CSR (corporate social responsibility) and serious conversations about the environmental impact of consumerism, millennials care about how they impact the world around them. They see that big picture change starts with how they spend their dollars. That’s why some retail brands have found success with cause marketing, despite their for-profit models.  ‘Doing well and doing good’ is a mantra for millennials.

Social media has made it possible to have direct impact through seemingly ordinary purchases. These purchases make it easy, and convenient for consumers to make an impact. Efficiency is another reason why millennials are purchasing products and services that make it easier to do more. We’ve seen a growing trends in multipurpose tools such as tinted moisturizer and multimedia capable phones, and tools that just make life easier like “the cloud”. Brands must now offer solutions that serve the consumer and impact a social cause at the same time.  Millennials require brands to get involved purposefully, simply giving is no longer enough.

Purpose driven brands that integrate a cause into their business model like TOMS communicate their mission instantly, and exhibit authenticity. (Read more about purpose driven brands.)

Why does this lie on the shoulders of brand and not government? Millennials believe businesses have financial and technological resources to make change happen”, and millennials want to be involved. In return, millennials “reward brands that behave like good citizens with loyalty and positive word of mouth”.

Millennials are already using tools at hand like social media trying to be part of the solution. Viral campaigns like the ALS Ice Bucket Challenge allowed millennials to do good by participating from anywhere in the world, as long as they posted their videos on social media. Two-thirds use social media to engage around CSR (66% vs. 53% U.S. average and 9 out of 10 are likely to switch to brands involved with causes.

Tired of hearing about millennials yet? Get ready to hear more for many, many years to come. Millennials are now the “largest living generation” in America and also represent the largest generation in the labor force. As their spending power increases, so must our attention.

And if just by chance you were planning on sitting this one out while the social cause phase passes on through, we’re warning you now, social causes aren’t going anywhere anytime soon. In fact, Generation Z (Anyone under 20 years old as of now) shares similar views concerning social causes as their predecessors. Cause marketing now requires long term attention and thoughtful involvement from brands like yours.

Here are some model campaigns doing it right.


Dec 02 ,2016

Visual Storytelling Tips for Digital Marketing Campaigns

Outdoor Photographer, Visual Storytelling, Photography Tips

Photo by Benjamin Lawless No modifications were made to his photo

The ability to tell casino online your cause marketing story well largely depends on presentation. Copy is one thing, but visuals are increasingly important in a time where people can scroll past your news story without reading the full headline. Now, with options for videos, albums, carousel ads and live video tools, how do you leverage them all strategically in a way that encourages more engagement with your campaign?

Make People Your Focus
People are expecting for your cause to make an impact. Although photos of banners and event signs can help establish your brand’s presence at events and with increasing awareness of your campaign, people want to see how you are reaching humans. Highlight your team members, your customers, your partners, and their stories. (Make sure to get model release signs for any people featured in your images.)

Let’s see your brand in action! Sharing group photos of your team can’t hurt, but your audience may be more interested in peeking into those moments where your team is doing the work that your website says you’re doing. TOMS produced a video of them making good on their promises and hand delivering the shoes to children in need. The image of giving shoes to children was repeated several times in the short form video (1:01. 1:31: 1:46, 1:53, 2:22) showing their audience that their purchase really does impact people on the end.

Before and After
People want to know how much of an impact you’re making. You may already be presenting this information in your CSR reports but that doesn’t mean you can’t tell the story here, too. Each story has a beginning, a middle and and end. Where was the cause before your involvement and what have you changed? Numbers, testimonials, reviews- there are so many options to how you can choose to communicate your impact.

Become a Cell Phone Photography Pro
Knowledge of composition rules, good lighting, lenses and other mobile camera tricks can help you get the best quality out of images captured with your cell phone. Although you should have a photographer on site with professional equipment covering the event, you should be ready to cover unexpected moments with a camera of your own. Study your phone, special features and apps that can prepare you to capture stunning images in those moments where you’re in the right place at the right time, with only your phone.

Appropriate Image Sizes
Don’t crop your photos into awkward shapes if you need to remove a flaw- take another photo instead. For any campaign images you create for the company’s social media pages, go the extra mile and have them made with custom sizes for each platform. Cover photos that become fuzzy and profile photos that crop out the edges are no good. Work with a designer who can customize branding materials so they looks polished and not temporary. Sprout Social has an image file size chart for major social media platforms that is always up to date.

Source Visuals from your Audience & Geo-Searches
Encourage audiences to share their photos for angles and moments you wouldn’t have been able to gather yourself. By creating a campaign hashtag and making it highly visible at your event, it’ll make it much easier to find photos of your event that people forgot to tag you in. Ask for permission in writing to share their photos.
You can also find photos based on events by setting up a Hootsuite location listening stream to see what people post at your event. You’ll be able to sort by location to see who is posting what where, and when.

Mar 17 ,2016

Experiential Marketing: What’s The Big Buzz About?

Experiential Marketing
Have you heard someone tell you to buy experiences and not things? Why are concerts, cross country trips and personal experiences being valued over physical products? There’s something about experiences that cause us to feel inspired or satisfied. Plus, memories of unique experiences just seem to stick. Because experiential marketing can help tie your product or service to live events, online and in-store experiences with your audience, it’s the perfect time to incorporate it into your marketing strategy. Want to know more?

Let’s break this down:

What is experiential marketing, exactly?Experiential Marketing
A loose definition of experiential marketing is “messaging you can touch, feel or view in a physical space.” Experiential marketing ties an experience component (such as through an event) to your marketing strategy in order to connect to your audience in a way they’ll remember. Why are experiences so important?


Are experiences or products more valuable?
There’s a current discussion today around experiences been perceived as more valuable than products. According to a study fielded by the Event Marketing Institute, “98 percent [of consumers] say a live event motivates them to buy a product. They also share the experience with others—almost half tell someone about a live event while they’re attending”

Another study conducted by Harris and funded by Eventbrite reaffirms that idea and found that that “72% [of millennials] say they’d like to increase their spending on experiences rather than physical things in the next year, pointing to a move away from materialism and a growing appetite for real-life experiences.” Reflection question: Can consumers associate your product to positive experiences? Where are they discovering and using your product?

What Does Experiential Marketing Look Like?
So how can we connect consumers with experiences to make products part of memorable, positive experiences? It starts being aware and truly understanding your brand and your audience, and reaching them in those meeting places that matter. Experiential marketing can include in-store displays, live events and face-to-face marketing. You already know experiences are valued more than products, so make your product part of an experience.

Click over to the Good Solutions Group website for an overview of successful experiential marketing campaigns that paired brands with their target audiences in memorable events. GSG has been named a Chief Marketing “Top Shop” for the 2nd year in a row in 2016, and has been awarded 2 EX Awards for experiential marketing!

Mar 10 ,2015

Cause At The Core: Dove Edition

At Good Solutions Group, we care. As one of the leading agencies in cause-marketing in the U.S., we’ve made it our mission to support causes that positively impact our communities and world. Join us in celebrating successful companies that care about causes too and strive to truly make a difference.

Cause At The Core: Dove Edition


Company: Dove

Campaign: Real Beauty

Campaign Launch Date: September 2004

Campaign Accomplishments and Highlights: 

  • 2007: The Dove global study, Beauty Comes of Age, revealed that 91% of women ages 50–64 believe it is time for society to change its views about women and aging. The campaign celebrated the essence of women 50+—wrinkles, age spots, grey hair and all. It was brought to life through a communications campaign created with internationally renowned photographer Annie Leibovitz. When the Campaign for Real Beauty focused on the idea that girls are bombarded with unrealistic, unattainable images and images of beauty that impact their self-esteem, the brand teamed up with the entertainment industry to show that what girls see in movies and magazines represents an unrealistic standard of beauty.
  • 2011: Dove released the findings of its largest global study to date on women’s relationship with beauty—The Real Truth About Beauty: Revisited. The study revealed that only 4% of women around the world consider themselves beautiful, and that anxiety about looks begins at an early age. In a study of over 1,200 10-to-17-year-olds, a majority of girls, 72%, said they felt tremendous pressure to be beautiful. The study also found that only 11% of girls around the world feel comfortable using the word beautiful to describe their looks, showing that there is a universal increase in beauty pressure and a decrease in girls’ confidence as they grow older.

Community Outreach Organization: Dove supports the work of the Girl Scouts of the U.S.A., Girls Inc., and Boys & Girls Clubs of America ( Dove has created self-esteem- building, educational programs and activities that encourage, inspire and motivate girls around the world. )

Impact: Dove has reached over 7 million young women so far and set a global goal of reaching 15 million girls by 2015.

Website: http://www.dove.us


Feb 13 ,2015

Chocolate-Inspired Valentine’s Day Recipes For Your Sweetheart

Chocolate-Inspired Valentine’s Day Recipes For Your Sweetheart

Let’s face it, chocolate is everyone’s best friend. So we’re bringing you 5 mouthwatering chocolate inspired recipes from our friends at Nestlé.

Your sweetheart (and tooth) will thank you!

Imagine having breakfast in bed with these Cocoa-Kissed Red Velvet Pancakes.


Or spice things up with Spicy Chocolate Fondue.

Kick off your home cooked Valentine’s Day dinner with Fragrant Seafood Soup with Chocolate Broth by Chef Richard Sandoval.

seafood soup

Prepare to ask for seconds with Chef Richard Sandoval’s savory Chocolate Adobo Rubbed Pork Chops.


And top off the night by toasting your After Midnight Javatini with your loved one.


Happy Eating!

Cocoa-Kissed Red Velvet Pancakes


  • 1 cup all-purpose flour
  • 1/4 cup granulated sugar
  • 3 tablespoons NESTLÉ® TOLL HOUSE® Baking Cocoa
  • 1 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1 large egg
  • 1 cup reduced-fat buttermilk or lowfat milk
  • 2 tablespoons unsalted butter, melted
  • 1 1/2 teaspoons vanilla extract
  • 1 teaspoon red food coloring
  • Heart-shaped pancake cutters or cookie cutters (optional)
  • Optional garnishes: butter, powdered sugar, maple syrup and fresh berries


1. Combine flour, sugar, baking cocoa, baking powder, baking soda and salt in large bowl; stir well.

2. Whisk egg, buttermilk, butter, vanilla extract and food coloring together in large bowl. Add to flour mixture; stir to combine. Allow mixture to sit for 5 minutes (this produces more tender pancakes).

3. Heat nonstick skillet or griddle over medium heat. Brush with a little oil or butter. Add about ¼ cup batter to skillet. Cook for about 2 minutes or until bubbles start to form on top. Flip and cook for 1 to 2 minutes or until bottom is lightly browned. Serve immediately with butter, powdered sugar, syrup and berries.

Cook’s Tip: If using pancake or cookie cutters, be sure to coat with a little oil so the pancakes don’t stick. Place cutters in skillet and pour batter into cutters. Remove cutters before flipping.

Spicy Chocolate Fondue
  • 1 can Evaporated Milk
  • 7 oz. Nestlé dessert chocolate (broken into small pieces)
  • 1/4 tsp Chili powder
  • 1/2 tsp Ground Cardamom
  • Assortment of Fruit


1. In a saucepan over medium heat, bring the evaporated milk to a boil.
2. Remove from heat and transfer into your chocolate fondue pot (do not light the candle just yet).
3. Add the chocolate pieces and let them sit for a minute, then stir.
4. Light the candle (or turn on the electrical element) and make sure the mixture is smooth.
5. Add chili powder and cardamom and mix well.
6. Put a piece of fruit on a skewer and dip it into your Nestle chocolate fondue recipe. Enjoy!
Fragrant Seafood Soup with Chocolate Broth


  • 1 bay leaf
  • 1/4 cup dry white wine
  • 1 MAGGI Chicken Flavor Bouillon Tablet
  • 1 chipotle chile in adobo sauce from a can, seeded and chopped
  • 1 tablespoon tomato paste
  • 1 teaspoon ketchup
  • 1/2 teaspoon ground cumin
  • 4 cups water
  • 2 cups diced, peeled potatoes
  • 12 prawns or medium shrimp, peeled and deveined
  • 12 whole clams or 1/4 cup canned whole baby clams
  • 2/3 cup (5 fluid-ounce can) NESTLÉ® CARNATION® Evaporated Lowfat 2% Milk
  • 1/2 cup frozen green peas
  • 1/2 cup frozen yellow corn kernels
  • 2 tablespoons NESTLÉ ABUELITA Granulated Chocolate Drink Mix



1. Heat oil in large pot over medium heat. Add onion, tomato, carrot, cilantro, garlic, ginger, lemongrass and bay leaf; cook, stirring occasionally, for 3 minutes. Add wine; stir to loosen up brown bits from bottom of pan. Add bouillon, chile, tomato paste, ketchup and cumin; cook, stirring frequently, for 2 to 3 minutes. Add water. Bring to a boil; reduce heat to low. Cover; cook for 40 to 45 minutes, reducing mixture by 25%.

2. Transfer mixture to blender (in batches, if necessary); cover. Blend until smooth. Strain mixture back into the pot; continue cooking over low heat. Add potatoes; cover. Cook for an additional 15 minutes or until potatoes are tender.

3. Increase heat to medium; add prawns, clams, evaporated milk, peas, corn and Abuelita chocolate. Cook for 5 to 7 minutes or until shrimp turn pink. Serve garnished with additional cilantro, if desired.

Chocolate Adobo Rubbed Pork Chops



  • 2 tablespoons grated piloncillo (or brown sugar)
  • 1 1/2 teaspoons MAGGI Granulated Chicken Flavor Bouillon


  • 1 tablespoon MAGGI Granulated Chicken Flavor Bouillon



1. Heat oil in medium pot over medium heat. Add onion and garlic; cook, stirring frequently, for 2 to 3 minutes. Add chile; cook, stirring occasionally, for 5 minutes. Add piloncillo; cook for 3 minutes or until slightly caramelized. Add vinegar; cook, stirring occasionally, for 10 to 15 minutes or until reduced by half.

2. Add beef stock, Abuelita chocolate and bouillon. Increase heat to high; bring to a boil. Reduce heat to medium; cook for 35 to 45 minutes or until reduced by half.


1. Combine Abuelita chocolate, espresso powder, paprika and bouillon in medium bowl. Store in an airtight container or keep in the freezer in a sealable plastic bag.

2. Season pork chops aggressively with adobo rub; rub lightly with oil. Preheat a gas or charcoal grill (a grill pan can be used as well) to high heat; place the chops on the grill. Grill for 5 to 7 minutes (depending on the size), turning occasionally to ensure that they do not burn. Place chops on plate; ladle 2 tablespoons glace over each pork chop.

After Midnight Javatini


  • Ice cubes
  • 1/4 cup espresso
  • 2 tablespoons any flavor NESTLÉ COFFEE-MATE Liquid Coffee Creamer

2 tablespoons vodka

  • 1 tablespoon coffee liqueur (optional)


1. Fill cocktail shaker halfway with ice. Add espresso, Coffee-mate, vodka and liqueur; cover. Shake for 10 to 15 seconds. Strain into chilled martini glass.

Cook’s Tip: Try garnishing the rim of the martini glass with grated chocolate. Coat the rim with honey, then dip in grated chocolate.

Nov 15 ,2014

One of the strongest earthquakes ever recorded shook the nation

He TMs aware, but not overly concerned, by suggestions that Sanchez or Simms could supplant him at some point this season if he continues to struggle. Service sector cooled in September as firms took on fewer new workers. A hatchback version of the car, launched in 2011, starts at about 450,000 rupees.

One of the strongest earthquakes ever recorded shook the nation of Chile to its very core on Saturday, michael kors handbags February 27 as bridges collapsed, homes were obliterated, and tall buildings fell to the earth. But the earthquake is only part of the devastation that is yet to come. The quake was registered at 8.8 and set off a tsunami that now threatens every nation around the Pacific Ocean with roughly a quarter of planet Earth facing possible devastation..

Excuse me but, what the hell are they thinking? Maybe this is the law. If so, it ought to be changed. I am not giving up my watch either. A 2012 study revealed that police officers, security guards, or self appointed vigilantes extra judicially killed at least 313 African Americans that year alone. This means a black person was killed at the hands of a “security” officer every 28 hours. But these dire fates are not inevitable.

Going into their second tune up game against the Dallas Cowboys on Friday, Tannehill and the Dolphins’ offense should see more prolonged action. With that, there should also come a more representative sample with which to evaluate the veteran in coach Adam Gase’s offense assuming the quarterback can stay on his feet. Against New York, Tannehill was hit on three of his four pass attempts.

Was a belief over time for years that if you sell on Amazon, you never going to get the data on that customer. But if I don sell on Amazon, I never going to see that customer anyway, said Edwards, who personally promoted Prime Day in videos for eBags Facebook page. Controls the customer journey anymore..

Somewhere between mini bags, off the shoulder tops, and posh straw tote bags, pompoms emerged as the most surprising (and fun!) micro trends of the season. If you’ve got a trip to Sayulita, Mexico planned, lucky you: pompom adorned jewelry, clothing, and even beach accessories are everywhere. If not, well, here are five alternatives that should scratch your pompom itch.No other designer has managed to completely conquer the entire fashion industry quite like Alessandro Michele at Gucci has this year.

Did our due diligence and feel the demographics in Brampton is perfect for basketball, said Magley. Don have to educate the public. Not there yet, but I excited about it, said NBL Canada president Andre Levingston. It is particularly unfortunate that Nethercote seeks to create controversy about the reappointment of the Electoral Commissioner. I entirely agree with Justice Michael Kirby’s observations, quoted by Nethercote, that the commissioner is “a neutral officer and, indeed, one of the most important, if not the most important, in the executive”. This is all the more reason to ensure that his reappointment is secure and above politics.