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Best Cause Marketing Campaigns of 2016

Jan 10 ,2017

Best Cause Marketing Campaigns of 2016

Now that 2016 is behind us, let’s take a look at campaigns we can learn from going into 2017.

REI “Opt Outside” 

As park advocates, any campaign promoting park exploration and encouraging active lifestyles warm our hearts. REI opt Outside Cause MarketingREI listened to consumers’ concerns over commercialization of holiday festivities, and came up with an alternative: ditch the shopping and head outdoors. Although at first glance this may sound counter-productive for a retail brand, it did just what it intended to do: gave consumers a break from consumerism in favor of reconnecting with the outdoors. REI’s brand depends on consumers’ active lifestyles, and by encouraging people to go outside it can increase their need for more outdoor gear, and helps them to become advocates for our public lands. This campaign has been running since 2015 and consistently sparks media interest and loads of engagement across social media. The “Opt Outside” campaign not only targeted consumers, it also involved one other important group – REI employees. Employees were given Black Friday off as REI closed its stores, and they were encouraged to explore the outdoors and share photos on social media, generating plenty of positive social media activity with people in outdoor spaces representing REI.

Key takeaway: Big picture strategy. Too often brands can get drawn in by the temptation to make a sale, and can miss the big picture: sometimes it’s just as important to tap into culture and be part of the conversation. This isn’t guaranteed to lead to direct or immediate sales, but it definitely helps build brand image and loyalty among consumers, which is much harder to capture than a quickie sale on Black Friday.

Columbia “Gear Up Give Back”

Columbia’s cause marketing campaign donated a percentage of sales to local conservation causes, and also partnered with nonprofits to educate shoppers in stores. Shoppers were invited to columbia cause marketing good solutions group marketing agency “Gear Up, Give Back” and could help raise funds simply by making a regular purchase (no extra donations necessary). The campaign resulted in a significant traffic and sales lift and strengthened Columbia’s relationship with popular local non-profits.

Key takeaway: Bring the cause to your consumers  Consumers want to help, but want it to be easy and accessible.  According to a 2014 study by MSL Group, 69% of millennials worldwide want businesses to facilitate their involvement in addressing social challenges. Campaigns must not only be tied to a cause, but should make it easy for consumers to take part.

Walgreens “Red Nose Day” 

Red Nose Day introduced a lighter side to a heavy cause: children’s poverty. Walgreens made fundraising, well, “fun” and kept it light. Red noses were sold across Walgreens stores for $1.00 (how can you not buy one of these and post a selfie?) making it incredibly easy for consumers to get involved. In addition, featured red products were prominently displayed on a dedicated shelf so that customers could purchase additional items that would contribute more funds to the cause.Walgreens Red Nose Day Cause Marketing Campaign

Key Takeaway: Make it fun!  Poverty is a health issue which is relevant to Walgreen’s business mission to ‘Champion Everyone’s Right to be Healthy and Happy’, but that doesn’t mean the campaign can’t be fun. The comedic twist on things is unexpected and inviting. This campaign did an excellent job at facilitating consumer involvement and engagement, and raised over $31.5 million for the cause.

Our favorite campaigns of 2016 stood out, and taught us something. How can you set yourself apart while bringing your cause closer to your consumers this year?  We’d be happy to help!  Reach out at mgrzelecki@goodsolutionsgroup.com to learn more.

Nov 11 ,2016

Getting Social Media Users to Leap from Awareness to Action

Cause Marketing Good Solutions Group Volunteer

 

 

 

 

 

 

 

Direct Online Participation: Cause campaigns are doing an excellent job of posting about current initiatives online, but how many go beyond the “building awareness” phase? How many invite consumers to participate directly in the campaign online, from wherever they may be? Getting audiences involved with a cause on social media can be challenging yet it is very possible. The 2014 ALS Ice Bucket Challenge, for example,  got audiences to share videos online of themselves pouring a bucket of ice water over their heads. By sharing them on social media platforms and tagging and nominating the next participants, the success of the cause was left almost completely up to social media users. Participants recruited the next participant, made time to take action, record and upload the footage, and were responsible for holding each other accountable. Whether participants chose an ice water bath or donations, all forms of participation took place online.

uber_US_On-DemandPuppies_social_880x440_r1

Credit: https://newsroom.uber.com

Convenience: Although cause marketing campaigns executed on social media are not likely to be a one-step solution to recruiting loyal supporters, it’s definitely an opportunity to create major awareness about an issue and spark engagement from target audiences. Uber led a campaign to help raise money for animal rescue organizations and attempted to get furry pets forever homes in the same initiative. People could donate $10-30 and get Uber to deliver a puppy for 15 minutes of playtime before sending them off to their next potential adoptive family. #UberPuppyBowl was successful because it created online participation, was easy and enjoyable, and didn’t require any lengthy process or long term commitment.

Credit: https://pbs.twimg.com/

Credit: https://pbs.twimg.com/

Strong Visuals: With less than seconds to capture your audience on a scrolling news feed, messaging must be immediately clear and powerful. High quality visuals with relatable content and good composition are a must. Not only that, but they must convey a message your audience can relate to. With video gaining traction and priority within tech giant algorithms, consider investing in video first and photos second. Also, because a big part of cause marketing involves storytelling, videos are better at getting the message across quickly and can lead to stronger emotional connections with audiences. If done well, they can lead audiences reflect on and hopefully identify with the cause. The “Like A Girl” campaign by Always used rhetoric and documentary style interviews to compose this video that went viral and is one of their most memorable campaigns to date.

Delete to Feed Campaign by Land O'Lakes and Feeding America

Credit: http://www.digitaltrends.com/social-media/deletetofeed-delete-instagram-photos-food-hungry-feed/

Tapping Into a Cultural Trend: Remember when social media platforms were used to share photos of people rather than food? It’s been so long since the Instagram foodie movement started that Land O’Lakes thought it was time to remind people that not everyone has a good meal to photograph- let alone eat. The butter company partnered with Feeding America for a campaign which promised to donate 11 meals to people in need for every food picture deleted from Instagram. Audiences surely had plenty of food pics they could delete, and earned 2.75 million donated meals. Not only did this campaign involve convenience and direct online participation from consumers, but it also tapped into the #foodpic trend to challenge something people across social media could easily understand and identify with.

Rather than asking people on social media to leave the platforms to participate, cause marketing campaigns are making it easier for audiences to engage wherever they are, using tools they already know how to use. That’s the premise of a lot of the work GSG does: meeting consumers where they are and meeting their needs by bringing brands and consumers together to tackle causes bigger than all of us. Check out some of our campaigns or give us a call if you would like to learn more.

Oct 14 ,2016

Purpose Driven Brands vs. Cause Marketing Campaigns

Purpose Driven Brands vs. Cause Marketing Campaigns

Can you tell the difference? Is one better than the other?

Whether one is a better option for your brand over the other is for you to decide, but first you should be able to differentiate between the two to evaluate what they entail, and how each can be designed to perform well in terms of supporting business goals and making a lasting impact for your brand. According to the 2016 Edelman Trust Barometer, “80% of global consumers agree that business must play a role in addressing societal issues”. The question is no longer if you should be involved in a cause, but how.

Purpose Driven Brands:TOMS one for one campaign marketing strategy of purpose driven brands

Successful purpose-driven brands are businesses that integrate a cause into their business model so well, that there can be no separation between the cause and brand without changing the very essence of the brand.

With a purpose driven brand, business operations are designed to meet a societal, environmental or humanitarian need. TOMS, for example, saw an explosion of success not because of unique style of superior quality of products, or even a lower price point than leading shoe companies, but because it sought to involve its consumer in a business model that countered what anyone was used to. It made money by giving away shoes, and became a brand that sought more than profit. TOMS set out to provide shoes for impoverished children through a sustainable model they called “one-for-one”. Under this model three primary parties benefitted:  children living in extreme poverty were provided shoes, TOMS profited through a sustainable business model, and the consumer, as the driving force, could get a comfortable stylish shoe in exchange for “voting for good” with their purchase. Not only did TOMS take on a humanitarian issue, but it extended the opportunity for direct involvement to their consumers, a generation hungry for social change. In fact, 69% of millennials want business to make it easier for them to get involved in societal issues, and TOMS allowed them to do so by simply shopping for a casual pair shoes. The authenticity of TOMS’ commitment to change doesn’t stop with their own success, and it’s reflected in their commitment to invest in the “next generation” of social entrepreneurs. By continuing to invest their profit in social issues, the brand continues to convey the message that their primary goal is change, not profit.

Brands Supporting a Cause:

Brands that do not have an inherent purpose driven business model can still do good by creating a cause marketing campaign, or a temporary relationship with a cause.  The key to a successful campaign is making sure the cause is culturally relevant, authentic to the brand, and consumers can get behind it. CVS for example made headlines when it decided to stop selling cigarettes. As a pharmacy, its mission is to connect people with products that help them on their path to better health. As such, tobacco went against their mission and was removed from their shelves. The corresponding campaign communicated that their mission was more important than profit, and that the company is committed to internal change to ensure that their operations align with their mission.

Good Solutions Group has worked with leading brands to create and execute cause marketing campaigns that garnered strong business results.  GSG’s secret recipe for its campaigns consist of three main ingredients: involving consumers, driving business results, and choosing the right social cause. By identifying a cause that is inherently tied to the mission of the brand and is important to its consumers, GSG paves the way to help brands give back to a cause that has the potential to make a lasting impact not only for the community, but within the brand and for the consumers. This takes market research, listening and ability to understand the brand and its consumers well. For example, we understood Farmer John to be a brand that produced quality meats, food that brought families together to share meals. Grilling stations in Southern California beach communities needed maintenance, birthing a partnership that led to increased sales, positive PR coverage, and a service for the community.

Whether you’re an established company looking for some help with a cause campaign or a startup looking to change the world, there are plenty of opportunities to give back, build relationships with consumers and improve business. Contact us for a consultation.

 

May 27 ,2016

Measuring how your Target Audience Responds to your Cause Marketing Campaign

millennials, generation X, generation Y, baby boomers, generations, marketing audience, target audiencesDo you have your strategy and audience defined and in place, but are not sure how to measure success?
The appropriate measuring tools will depend on the objectives you’ve set, as with any marketing plan, but in cause marketing there are a few key things that should always be measured:

Reach
During the initial stages of your campaign, the reach metric will determine how many people within your audience were exposed to your new messaging. Increasing awareness among your target audience is the very first step in initiating a deep connection. Work with your marketing agency to determine which types of reach will prove the most effective for your specific brand and campaign.

Odwalla Campaign by Good Solutions Group

Odwalla Campaign by Good Solutions Group

Engagement
If the reach portion of your campaign proves successful, it can facilitate the audience behavior flow from awareness to engagement. This is especially important in cause marketing because interaction and a positive voluntary response from your audience are good indicators of their attitude and willingness engage with your brand.
Example: The Odwalla Plant a Tree campaign drove 35% of all website visits and Facebook fans for the brand during promotion, demonstrating that audiences took initiative to learn more about the brand’s activities.

Earned Media
Business initiatives that are relevant to your audience and are positively impacting communities often drive significant earned media, driving broader reach. Apart from saving you advertising dollars, having a third party such as community papers, bloggers and news networks brings credibility to what you’re doing. This campaign for Coca Cola earned over 600 million impressions worth $2.5 MM, but also, it demonstrated that those that chose to write about the campaign decided it was valuable news for their readers.

Brand Sentiment
Think back to the reason your organization decided to develop a cause marketing campaign. What were some of the attitudes toward your brand that needed to be addressed? Was one of your goals to create a stronger emotional bond with your audience? Were you hoping to increase brand loyalty? Determine your starting point, the audience attitudes and compare it to where you are now to evaluate if your cause marketing is influencing brand sentiment.

Business Goals
Cause marketing done right will support your business goals, and these should be monitored closely during the timeframe of your campaign to evaluate the success of your efforts. Good Solutions Group monitored Dasani’s retail sales throughout the time of the campaign created to communicate Dasani’s evolution into a plant-based bottle, which helped reverse purchase decline at retail from -15% to +76% average, with a high of +239%.

A recent survey by Kelley Blue Book reveals that corporate social responsibility can lead to sales increases for the automotive industry as “Sixty-two percent say they are more likely to purchase a vehicle brand if that brand is promoting a social good campaign.”

Subaru was mentioned as a leading automotive brand with campaigns that maintained long term impressions: “For those who have heard of specific social good campaigns, Subaru had the highest percentage of recollection at 61%”

Our campaign for Subaru aimed to create awareness of the new Subaru Outback model in 2010, and a cause marketing partnership with parks allowed for active lifestyle audiences and park lovers to test the cars at in-park events. By measuring test drives and impressions, engagement and awareness were evaluated to be successful.

Increased Sales is another business oriented measurable outcome to be monitored after your cause marketing campaign. According to the Cone Communications Social Impact Study, millennials are 89% more likely to buy products and services from companies with a CSR initiative. To get any idea of how much effect a cause marketing campaign can have on sales, keep in mind that Good Solutions Group campaigns average a 201% ROI.

A combination of all these metrics and others as needed to evaluate your specific campaign can help keep your efforts on track and evaluate whether your audience is having the response to the campaign messaging that you hoped for.

May 20 ,2016

Let your Cause Change your Business

An organization that truly believes in its cause should seek to ensure that its practices support the cause within the business first.

An article recently published on Inc.com comments on the idea that marketing should be about a bigger concept – a movement. The Small Business Saturday movement is highlighted as evidence that consumers place high importance on business models that impact their communities. A brand name and competitive pricing are no longer enough.

For cause marketers, this information is nothing new, as signs of consumer interest in social responsibility have been growing over the past several years. Now, however, the cause must become part of the business model.

Are you open to Change Business with CSRA company that donates to wildlife preservation for example, cannot develop source materials for products that are tested on animals, without risking backlash and loss of trust. Sometimes these conflicts aren’t as easy to spot, making an intentional and thorough review of business practices alongside cause efforts absolutely necessary to identify and address any contradicting messaging in brand image and business practices.

In 2014, a healthy foods influencer from foodbabe.com challenged Subway’s fresh food image and pointed out that Subway bread in the U.S. contained a chemical used to make rubber soles and yoga mats. The blogger Vani Hari says she “targeted Subway because of its image of serving healthy food.” As a brand advocating for a cause, its important to see that business practices are adjusted to enhance and support a commitment to a cause. Subway appropriately responded by creating a new recipe without the ingredient in question, and to better align its food items with its fresh food claim.
This opportunity to respond to issues that are important to target audiences is a big component of cause marketing. At Good Solutions Group, listening to the target audience comes before and throughout each step of the campaign to ensure that programs support and increase in value, transparency and alignment of goals to the consumer-brand relationship.

A sign of a successful cause marketing campaign immediately displays contribution toward reaching business objectives as it did in this campaign for Odwalla that aimed to plant trees across 50 of America’s parks. Odwalla, a healthful juice and food brand, was able to demonstrate its commitment to its environmental roots while delivering 200,000 food samples to its target market.

Beyond marketing, businesses depend on relationships with consumers and other stakeholders, and this move can support initiatives across different department within the organization, such as sales, community relations and public relations. Public Relations Society of America website states that “CSR activities must be aligned with the organization’s core mission, values, and service or product. These activities must work to achieve business objectives and should have measurable outcomes.”

Integration of corporate social responsibility efforts should change your business to make it better, to make your impact stronger, and to build trust and transparency with consumers and other stakeholders. Don’t know where to start? Give us a call.

Apr 08 ,2016

Why Supporting Public Parks is a Smart Cause Marketing Focus

trailNow that we’ve discussed how to pick a cause for cause marketing, let’s explore the benefits of working with public parks as your cause partner.

First, public parks systems provide the opportunity to connect with a wide range of relevant causes that are here to stay, increasing the longevity of your cause marketing program and the potential for impact. A few key cause messages that parks provide are:

  • Health – Promoting health and wellness causes through advocacy for park visitation is a good option because parks provide a free to low cost, accessible option to large populations looking to exercise for health reasons.
  • Active Lifestyle – Parks are a great way to connect with athletes, hikers, campers, and all manner adventurous outdoor hobbyists. Parks are the perfect places for biking, hiking, swimming, fishing, rock climbing, running, walking, surfing, and other forms of active exploration, and what’s better than meeting your audience where they like to play?
  • Environmental Causes – Allow us to state the obvious- natural spaces and outdoor parks are closely related to environmental causes. From replanting native species and trees to recycling and conscious traveling programs, the cause marketing program options are endless.
  • Historical Sites – The parks system is full of historical and architectural sites and monuments that can reach audiences who appreciate history, and preserving tradition and culture.
  • Wildlife Conservancy – Wildlife and nature conservancy causes identify with animal supporters and want to preserve the integrity of biodiversity in public parks across America.

According to the 2013 Cone Communications/Echo Global CSR Study, 70% of Americans find companies’ communication about their social responsibility efforts confusing. It is important to communicate your cause efforts effectively and simply, and being able to reach them in a location that ties closely to the cause, such as through the parks systems can enhance your program communication.

Another advantage? With thousands of park options, it’s easy to localize your cause efforts.  Research among consumers done by Good Solutions Group shows that 70% of consumers prefer to support causes that have a local impact.  With thousands of park locations around the country, you can customize your program around the communities and causes that matter to you and your audience, while still having a national umbrella.

In collaborating with national, state, or local parks systems, your campaigns can impact generations to come. Encouraging relationships between younger generations and their surrounding natural spaces is about promoting enjoyment of the outdoors alongside advocacy for its preservation, which will foster a closer relationship between people, the outdoors, and possibly your brand.

Good Solutions Group is the largest park-focused marketing agency in the U.S. because we’re truly committed to active lifestyles and outdoor exploration, but also, because it just makes sense from a business and marketing standpoint. From an unsaturated market with an opportunity to build authentic relationships with audiences engaged in active lifestyles, to an authentic need to support this cause across America’s communities, partnerships with public parks systems is something that works and that we believe in.

Our experienced team has a successful track record executing cause marketing campaigns like these, for leading brands with programs that include sampling, product placement, signage and more. Find successful campaign examples like Odwalla Plant a Tree, The North Face, and Coca Cola on our website.

 

Mar 24 ,2016

The Campaigns that Won Us the Top Shops Award

PROMO Top Shops Good Solutions GroupIt’s always exciting to see campaigns we’ve worked on get recognition, and some of our recent campaigns got us a spot on Chief Marketer’s Top Shops for 2016! This award means a lot to us because it honors the top 100 agencies across the entire U.S. that focus on promotional marketing. Also, it recognizes us for all three of our specialties:

  • Event and Experiential Marketing
  • Sponsorship Activation
  • Cause Marketing

In honor of this award and the clients who helped us get it, we’d like to recap some of our favorite campaigns that put us in the Top Shops race:

Abuelita – “Day of the Dead”
Remember our Dia De Los Muertos campaign for Abuelita a few months ago? To recap, we helped them distribute over 20,000 samples to kickoff the hot chocolate season just before this special Mexican holiday, by getting Mexican celebrity chef Richard Sandoval to prepare delicious recipes using Abuelita chocolate. The campaign resulted in 47% YOY sales lift.

Abuelita Chocolate Day of the Dead Marketing Event
Tommy Bahama
We coordinated Tommy-Bahama sponsored uniforms for the City of Chicago Lifeguards, leading to earned media (190 million impressions), brand awareness and establishing Tommy Bahama’s support for the windy city. The event was launched at a new Chicago store to help promote two new area store openings.

Tommy Bahama Marketing Campaign Good Solutions Group
GEICO
As the official sponsor of Park Visitor Welcome Maps, GEICO provides families with roadtrip (and insurance) information as they read through a handy map of America’s state and national parks. In order to connect with the RV/motorcycle target audience, GEICO distributed over 500,000 RV guides per year, with 100,000 motorcycle enthusiasts being reached at the annual Sturgis Motorcycle Rally.

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The North Face
Outdoor activity is near and dear to our hearts at GSG, and this event helped get Americans outdoors for the first time with free camping gear and hundreds of large group camping events. The objective: Increase sales and encourage outdoor recreation. Results: Hundreds of camping events, 78% said they would camp again, 87% said they would spend at least $250 on gear, and over $310,000 donated to state parks for camping event funding.

Explore Your Parks Marketing Campaign North Face
Nesquik Youth Soccer
We helped Nesquik reach mothers with young children through sponsorship of youth soccer to help switch their reach for sugary sports drinks to carb and protein rich chocolate milk. Driving awareness of chocolate milk as a post-game drink to 77% among coaches and 66% among parents, we’d say we scored major goals.

Nesquik Youth Soccer Marketing Campaign
Connecting brands to target audiences with active lifestyles can be fun, socially responsible and increase brand sales and support all at once. To read more details on any of these campaigns, visit our website.  If you have any comments or questions, feel free to write to us in the comments section below!

Mar 09 ,2016

Corporate Social Responsibility is in Demand, Are you In Business?

 

What is your company doing to help contribute toward the progression of social or environmental causes? If you can’t answer that question, you’re late to the party. Brand participation in social causes is no longer seen as a feel-good charitable act. It may be the reason consumers are choosing to switch brands.

According to a study released last spring by Cone Communications/Ebiquity on the issue of corporate social responsibility, today’s consumer would likely point to the latter: a brand known more for its social responsibility than for its name. How much more likely? Study findings reveal that “90 percent of global consumers would switch brands to one that is associated with a good cause, given similar price or quality.”

Corporate Social Responsibility

This is an opportunity for brands to communicate the values that are inherent to their company, any social initiatives they support, and the impact of their involvement. Cause marketing initiatives can help relay that information to reach target audiences through results-oriented methods. The suggestion here isn’t to pick a cause and run with it just for the sake of following a successful marketing trend (a trend that is here to stay by the way),  but to develop a campaign that is informed by research and interests that appeal to your target market.

It doesn’t stop at becoming involved in social causes either; being able to communicate those initiatives and their results are key to successful cause marketing. An earlier study by Cone Communications indicated that “91 percent [want] to hear about companies’ CSR efforts and progress. However, for that communication to resonate, messages must be honest and clear”. Research also revealed that the preferred communication channels for this information, in ranking order, were product packaging/labels, media, advertising, social media, and mobile.

If you’re playing catch up, begin to consider the following:

  • What causes is your brand affiliated with?
  • Which are most relevant to your brand and internal values?
  • Which do your target audience value most?

Cause marketing experts can help you figure that out to find your starting point before moving on to communicating your causes to your consumer market. For examples of successful cause-marketing campaigns, take a look at how Good Solutions Group helped Coca Cola, Odwalla, North Face, and other corporate brands develop successful, results-driven campaigns that communicate the causes your company cares about.

Apr 28 ,2015

How Cause or Purpose-Driven Marketing Can Build a More Loyal Consumer Base

Dove Choose Beautiful

More than ever, consumers want to know what companies are doing to make the world a better place. In fact ninety-three percent of consumers are concerned with this very issue. In 2015 alone, cause sponsorship is estimated to reach $1.92 Billion, an increase of 3.7% compared to 2014, and consistently increasing numbers indicate that cause marketing is here to stay for good (pun intended).

A recent example of a successful cause campaign is Dove, who earlier this month dropped their newest video in which women “Choose Beautiful”. The video, on April 7th, received extremely positive press coverage as social media users and news outlets took to Facebook and Twitter in support of the campaign.

While it’s true that Millennials typically don’t engage in brand loyalty like their Baby Boomer parents, supporting a worthy cause or purpose is something all the generations have in common. Eighty percent of millennials are more inclined to support causes offline after first “liking” or “following” an organization online, followed by the older generations who are reported at 64%. Furthermore, 76% are more likely to tell a friend about the partnering cause, proving that while a great product might win over your head or wallet, the right cause can win over a consumer’s heart.

In Dove’s case, the cause encouraged women to empower themselves by choosing to be beautiful. The recent “Choose Beautiful” campaign, along with Dove’s other “Real Beauty” campaigns, has transformed Dove’s brand into something more than personal care products. It is mainly the cause that differentiates Dove from their competitors who occupy the space of beauty products that perpetuate seemingly unattainable beauty standards.

By choosing the right cause that resonates with your target demographic, your product can have the upper hand in a vastly competitive market and consumers will recognize the effort. Cause-marketing can greatly increase sales, visibility, and media coverage resulting in an enhanced company image and increased customer loyalty.

Check out the “Choose Beautiful” Campaign by Dove.

 

 

 

 

Mar 12 ,2015

The Hottest Trends of The Natural Products Expo 2015

The 2015 Natural Products Expo West (NPEW) took place last Thursday, March 5th, through Sunday, March 8th at the Anaheim Convention Center and featured over 2,500 natural products exhibitors to over 71,000 retailers, suppliers, distributors, and press, a record high for NPEW.

The 2015 NPEW encouraged industry leaders, from Nature’s Path CEO Arran Stephens to NY Times best selling author and neurologist Dr. David Perlmutter, to create discussions about the natural products including emerging brands, trends, ethics, and education. With press passes in hand, a handful of empty eco-friendly bags, and even emptier stomachs, the Good Solutions Group team scoured the Expo floors for the hottest natural products trends.

Here’s our summary of the biggest trends of EXPO.

NPEW 1

The Three C’s: Coconut, Chocolate, and Chia

It may not come to a surprise that dark chocolate, a delicious and antioxidant packed ingredient, appeared in many of the food products alongside coconut (in all its many forms). But Chia seems to be the newest addition, delivering consumers high fiber and protein content in a tiny (sometimes chocolate and coconut covered) package. Chia seeds, which were made a household name thanks to Mamma Chia‘s Chia beverage line, is now expanding its form from beverages to snacks, protein bars, and much much more.

The Three C’s Staff Favorite: Justin’s Mini Dark Chocolate Peanut Butter Cups

justins-mini-dark-chocolate-peanut-butter-cups

USDA Certified Organic and downright delicious, “Best of West” first place winner Justin’s introduced their newest product in the form of bite size dark chocolate peanut butter cups. Snag your bag here.

The Super Root: The Rise of Turmeric

While super fruits like Acai are still wildly popular within the natural products industry, a new emerging trend – the super root – is coming in full force. Established brands such as Numi and other emerging brands are embracing the rise of Turmeric by showcasing new lines of Turmeric teas and beverages. The Southeast Asian spice is known to contain antioxidants and have an anti-inflammatory effect among its many other healing properties.

The Rise of Tumeric Staff Favorite: Tu Me

Tu Me Beverages

 

 

 

 

 

 

 

 

 

 

 

 

 

As the only Turmeric infused sports drink, Tu Me offers a refreshing new twist on the traditional sports drink through its Berries, Citrus, and Mango flavors. Zesty and light, the Turmeric flavor compliments its tangy fruit counterparts. Grab your twelve pack here.

Natural Products for Natural Beauty

You don’t need harmful chemicals to have beautiful skin, hair, and nails. In the personal care department, the innovation lies not necessarily within the ingredients (remember, coconut is king), but with the system of delivery. From Biotin soft chews to Sea Buckthorn Berry capsules, these edible products strive to prove that beauty truly does come within.

Natural Products for Natural Beauty Staff Favorite: Neocell Biotin Bursts

neocell_biotinbursts

 

 

 

 

 

 

 

 

 

 

 

 

 

Neocell’s Biotin Bursts get rid of the artificially sweetened, chalky flavor that most dietary supplements have. They are an enjoyable, simple, and quick way to get 10,000 MCG of Biotin, a complex B vitamin, into your daily routine for a naturally beautiful glow inside and out. Try it here.

Stay tuned for more news about Expo West.