Mar 24 ,2016
It’s always exciting to see campaigns we’ve worked on get recognition, and some of our recent campaigns got us a spot on Chief Marketer’s Top Shops for 2016! This award means a lot to us because it honors the top 100 agencies across the entire U.S. that focus on promotional marketing. Also, it recognizes us for all three of our specialties:
- Event and Experiential Marketing
- Sponsorship Activation
- Cause Marketing
In honor of this award and the clients who helped us get it, we’d like to recap some of our favorite campaigns that put us in the Top Shops race:
Abuelita – “Day of the Dead”
Remember our Dia De Los Muertos campaign for Abuelita a few months ago? To recap, we helped them distribute over 20,000 samples to kickoff the hot chocolate season just before this special Mexican holiday, by getting Mexican celebrity chef Richard Sandoval to prepare delicious recipes using Abuelita chocolate. The campaign resulted in 47% YOY sales lift.
We coordinated Tommy-Bahama sponsored uniforms for the City of Chicago Lifeguards, leading to earned media (190 million impressions), brand awareness and establishing Tommy Bahama’s support for the windy city. The event was launched at a new Chicago store to help promote two new area store openings.
As the official sponsor of Park Visitor Welcome Maps, GEICO provides families with roadtrip (and insurance) information as they read through a handy map of America’s state and national parks. In order to connect with the RV/motorcycle target audience, GEICO distributed over 500,000 RV guides per year, with 100,000 motorcycle enthusiasts being reached at the annual Sturgis Motorcycle Rally.
The North Face
Outdoor activity is near and dear to our hearts at GSG, and this event helped get Americans outdoors for the first time with free camping gear and hundreds of large group camping events. The objective: Increase sales and encourage outdoor recreation. Results: Hundreds of camping events, 78% said they would camp again, 87% said they would spend at least $250 on gear, and over $310,000 donated to state parks for camping event funding.
Nesquik Youth Soccer
We helped Nesquik reach mothers with young children through sponsorship of youth soccer to help switch their reach for sugary sports drinks to carb and protein rich chocolate milk. Driving awareness of chocolate milk as a post-game drink to 77% among coaches and 66% among parents, we’d say we scored major goals.
Connecting brands to target audiences with active lifestyles can be fun, socially responsible and increase brand sales and support all at once. To read more details on any of these campaigns, visit our website. If you have any comments or questions, feel free to write to us in the comments section below!
Mar 12 ,2015
The 2015 Natural Products Expo West (NPEW) took place last Thursday, March 5th, through Sunday, March 8th at the Anaheim Convention Center and featured over 2,500 natural products exhibitors to over 71,000 retailers, suppliers, distributors, and press, a record high for NPEW.
The 2015 NPEW encouraged industry leaders, from Nature’s Path CEO Arran Stephens to NY Times best selling author and neurologist Dr. David Perlmutter, to create discussions about the natural products including emerging brands, trends, ethics, and education. With press passes in hand, a handful of empty eco-friendly bags, and even emptier stomachs, the Good Solutions Group team scoured the Expo floors for the hottest natural products trends.
Here’s our summary of the biggest trends of EXPO.
The Three C’s: Coconut, Chocolate, and Chia
It may not come to a surprise that dark chocolate, a delicious and antioxidant packed ingredient, appeared in many of the food products alongside coconut (in all its many forms). But Chia seems to be the newest addition, delivering consumers high fiber and protein content in a tiny (sometimes chocolate and coconut covered) package. Chia seeds, which were made a household name thanks to Mamma Chia‘s Chia beverage line, is now expanding its form from beverages to snacks, protein bars, and much much more.
The Three C’s Staff Favorite: Justin’s Mini Dark Chocolate Peanut Butter Cups
USDA Certified Organic and downright delicious, “Best of West” first place winner Justin’s introduced their newest product in the form of bite size dark chocolate peanut butter cups. Snag your bag here.
The Super Root: The Rise of Turmeric
While super fruits like Acai are still wildly popular within the natural products industry, a new emerging trend – the super root – is coming in full force. Established brands such as Numi and other emerging brands are embracing the rise of Turmeric by showcasing new lines of Turmeric teas and beverages. The Southeast Asian spice is known to contain antioxidants and have an anti-inflammatory effect among its many other healing properties.
The Rise of Tumeric Staff Favorite: Tu Me
As the only Turmeric infused sports drink, Tu Me offers a refreshing new twist on the traditional sports drink through its Berries, Citrus, and Mango flavors. Zesty and light, the Turmeric flavor compliments its tangy fruit counterparts. Grab your twelve pack here.
Natural Products for Natural Beauty
You don’t need harmful chemicals to have beautiful skin, hair, and nails. In the personal care department, the innovation lies not necessarily within the ingredients (remember, coconut is king), but with the system of delivery. From Biotin soft chews to Sea Buckthorn Berry capsules, these edible products strive to prove that beauty truly does come within.
Natural Products for Natural Beauty Staff Favorite: Neocell Biotin Bursts
Neocell’s Biotin Bursts get rid of the artificially sweetened, chalky flavor that most dietary supplements have. They are an enjoyable, simple, and quick way to get 10,000 MCG of Biotin, a complex B vitamin, into your daily routine for a naturally beautiful glow inside and out. Try it here.
Stay tuned for more news about Expo West.
Nov 24 ,2014
GSG is so proud to be named to Chiefmarketer Magazine and Promo Magazine’s Top 100 Promo Shops of the Year list. As we have grown we have added experiential and promotion marketing to our list of capabilities. In the past year, we have created some fun and engaging events for Nesquik with the Boston Celtics, and most recently, we worked with celebrity chef Richard Sandoval on a Dia de los Muertos program for Abuelita Chocolate.
Thank you Promo and Chiefmarketer! We are honored to make your list!