Do something great, and tell the world about it
GSG believes that every marketing initiative that a Brand engages in should be looked at as a PR opportunity. We are adept at creating major buzz for a Brand through public relations and have demonstrated success in creating valuable earned media impressions.
GSG strives to offer our clients a truly integrated client-centric approach with everything we do — whether it’s building retailer relationships for a Brand, messaging Brand attributes, building cause-related alignments, demonstrating a Brand’s breakthrough ideas, or creating PR stunts that drive Brand love. Our highly experienced and award-winning PR team, headed by a former large-PR agency executive, creates unique campaigns to earn valuable PR and help our clients achieve their goals.
While we realize each client is unique, and every client has it’s own determining factors for success, as well as what measurement standards are determined for “qualified impressions”, we also know that our programs have historically achieved beyond those benchmarks for excellence. In collaboration with client Brand teams and corporate PR executives, we help forge PR guidelines that will set the bar for success. Our senior PR team and creative/strategic thinkers partner with our clients a stream of vibrant thinking, and game-changing ideas.
We have created an efficient and impactful approach that integrates with other Brand marketing/advertising initiatives (that may include GSG, or non-GSG marketing programs) to develop an award-winning best-of-breed approach.