What We Do

We create experiential programs that
build communities around purpose-driven brands.

GSG was founded by Shari & Chris Boyer, both experienced marketing executives in CPG and sports marketing.  Their dream was to start an cause-oriented marketing agency where brands with purpose build community through shared consumer experiences.

Our roots are in America’s parks and we continue to be the first and largest parks marketing agency in the country. We help brands partner with state and local parks nationwide to connect with over 1 billion active-lifestyle park visitors annually.

Founders

Shari Boyer

CEO

Shari has an extensive background in sales, marketing, and product management including Brand Management positions at Nestle and Proctor & Gamble. Shari was one of the initial employees of Imagitas and during her 7 year tenure she helped forge their strong relationship with the U.S. Postal Service and started their sales force. Shari has a BA in Economics and an MA in Sociology both from Stanford University.

Favorite Outdoor Activities: hiking, running, camping

Shari Boyer
CEO

Chris Boyer

President and CMO

Christopher is a career marketing executive with extensive management, marketing and brand strategy experience. As Vice President of Marketing and Business Development for Public Storage (NYSE: PSA) for almost 7 years, Christopher headed the company’s national marketing, and helped launch two new product lines, as well as the company's first fully-transactional consumer website. Prior to Public Storage, he held several positions in advertising, marketing and event management, and was the youngest Tournament Director on the women’s professional tennis tour. Christopher has a BA from Syracuse University and attended the Peter Drucker School of Management Executive MBA Program.

Favorite Outdoor Activities: hiking with my family, running, fishing with my boys, exploring tidal pools

Chris Boyer
President and CMO

Shari and Chris and their talented team of creative and account professionals
come togetheron every project to create a
uniqueand engaging experience for their clients.

Our Awards

Chief Marketer

Top Promotion Marketing Agency

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Chief Marketer

2016 – Top Promotion Marketing Agency

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Ad Age

2014 Small Agency of the Year – Silver

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Event Marketer

2014 EX Award – Silver

Event Marketer

2013 EX Award – Gold

Outdoor Industry Award

Best Cause Marketing Campaign

Affiliations